Federal Court Finds Kogan’s Tax Time Promotion False

The Federal Court has found that Kogan Australia Pty Ltd breached the Australian Consumer Law by making false and misleading representations about a tax time sales promotion.

During 27 to 30 June 2018, Kogan ran an online promotion, advertising that customers can use code ‘TAXTIME’ to reduce prices by 10 per cent at checkout. The promotion was made on Kogan’s website, via email which was sent to more than 10 million consumers and through SMS to over 930,000 customers.

The Court found that Kogan conveyed misleading representations and had increased the prices of more over 600 of its products instantly before the promotion.

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