TomTom (TOM2) Extends Partnership with Microsoft to Enhance Location-Based Services

2 min read | July 14, 2024 11:09 PM PDT | By Team Kalkine Media

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TomTom (TOM2) Extends Partnership with Microsoft to Enhance Location-Based Services — Image source: © Kantver | Megapixl.com

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TomTom (TOM2), a leader in location technology, has announced an expanded and extended partnership with Microsoft. This collaboration will see TomTom’s maps and traffic data integrated into Microsoft’s solutions, reaching hundreds of millions of users daily. Both companies are committed to bringing innovative, AI-powered location services to market.

Powering Microsoft's Ecosystem

TomTom’s advanced location technology will continue to power Azure Maps, enabling enterprises and developers to integrate rich mapping and location features into various solutions, such as spatial analytics, IoT, and asset tracking. Additionally, Microsoft’s first-party offerings, including Bing, Power BI, and Microsoft 365, will utilize TomTom’s services to enhance their location-based capabilities.

Focus on AI and Innovation

The partnership aims to leverage Microsoft’s AI capabilities and TomTom’s location expertise to create advanced AI-powered solutions for industries like automotive and logistics. This collaboration will focus on product innovation, customer success, and providing expert guidance to clients. By combining their strengths, TomTom and Microsoft aim to drive forward the development of generative AI-powered automotive solutions, including in-vehicle digital cockpits and cloud analytics.

A Long-Standing Partnership

TomTom and Microsoft have been collaborating since 2016, starting with Azure Maps and expanding to a broader range of mapping data and services. The partnership has naturally evolved to include automotive solutions, showcasing both companies' commitment to innovation and excellence in location technology.

The extended agreement between TomTom and Microsoft highlights their shared vision of delivering state-of-the-art location services. This partnership not only strengthens their existing collaboration but also sets the stage for future advancements in AI-powered location technology across various sectors.

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