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Thoughtworks (NASDAQ:TWKS), a global technology consultancy known for integrating strategy, design, and engineering, has joined forces with Australian Payments Plus (AP+), the organization behind Australia’s BPAY, eftpos, and NPP payment schemes. The collaboration aims to develop new customer experience (CX) industry guidelines for PayTo, an innovative payment solution designed to streamline fund transfers between bank accounts instantly.
PayTo represents a significant advancement in the Australian payments landscape, offering a fast and secure method for everyday transactions, including utility bills, flight bookings, subscriptions, and digital wallet top-ups. With its user-friendly approach, PayTo is positioned to meet the growing demand for seamless payment solutions in a rapidly evolving digital economy.
This partnership marks the third collaboration between Thoughtworks and AP+, reinforcing their shared commitment to enhancing customer experiences within the payments industry. By creating effective guidelines, the two organizations aim to respond proactively to emerging technologies and the shifting needs of consumers.
Thoughtworks has played a crucial role in supporting AP+’s initiative to promote the widespread adoption of PayTo across Australia. The newly developed CX guidelines are designed to facilitate this adoption by providing clear, actionable insights for merchants and billers. These guidelines serve as a blueprint to help businesses implement and present PayTo effectively, ensuring that users enjoy a consistent and confident payment experience.
“AP+ was delighted to partner with Thoughtworks to deliver best-in-class CX guidelines to encourage the uptake of PayTo among merchants and billers,” said Katrina Stuart from Australian Payments Plus. “Having clarity of the end-user journey was important in helping users understand how best to offer the service to their customers.”
The comprehensive guidelines produced by Thoughtworks are easy to follow and encompass essential instructions for integrating PayTo into existing payment frameworks. This collaborative effort is crucial as it not only simplifies the implementation process but also enhances the overall experience for consumers engaging with the service.
As a testament to the effectiveness of these guidelines, more than 90% of retail banking transaction accounts in Australia have enabled PayTo across financial institutions. This widespread adoption underscores the growing recognition of PayTo as a vital component of the Australian payment ecosystem.
