Highlights
- NIU sold 465,873 units globally in Q3 2025, up from 312,405 units in Q3 2024.
- China sales reached 451,455 units, marking more than 70% year-over-year growth.
- International markets sold 14,418 units in Q3 2025, continuing expansion in micromobility segment.
Niu Technologies (NASDAQ:NIU), a provider of smart urban mobility solutions, announced its third-quarter 2025 sales volume results. During Q3, the company sold 465,873 units, including e-motorcycles, e-mopeds, e-bicycles, kick-scooters, and e-bikes.
In China, sales reached 451,455 units, representing more than 70% growth compared to Q3 2024, and marking the highest quarterly growth rate recorded this year. This growth was attributed to optimization of the product portfolio, expansion of the domestic retail network, and strategic channel inventory buildup in anticipation of new electric bicycle standards that took effect in September. In July, NIU launched two flagship models, the FXT Ultra 2025 and NXT Ultra 2025, featuring enhancements in battery range, performance architecture and safety standards, designed to appeal to diverse consumer preferences.
International markets recorded sales of 14,418 units in Q3 2025. While sales in international regions remain below prior-year levels, total electric motorcycle sales for the first three quarters of 2025 exceeded the full-year 2024 units, reflecting ongoing expansion in key overseas markets. In the micromobility segment, the company adjusted its sales strategies to address a complex and uncertain market environment.
Year-to-Date Performance
For the first three quarters of 2025, NIU sold 1,019,276 units globally, compared with 697,706 units during the same period in 2024. China accounted for 953,239 units, while international markets contributed 66,037 units. The company notes that its sales volume figures are based on deliveries from manufacturing facilities, which may differ slightly from financial accounting metrics. These figures represent one aspect of financial performance and should not be interpreted as a direct measure of quarterly financial results, which also include revenues from accessories, spare parts, and services, as well as cost of sales and operating expenses.