What’s Driving the Surge in BNPL Travel Bookings on Fliggy?

2 min read | January 10, 2025 01:35 AM PST | By Team Kalkine Media

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What’s Driving the Surge in BNPL Travel Bookings on Fliggy? — Image source: Shutterstock

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Highlights:

Fliggy reports a significant rise in Buy Now Plan Later (BNPL) travel product bookings for 2024.

Generation Z is driving the growth of BNPL in travel.

Travel planning through BNPL has become a mainstream consumption model.

Fliggy, an online travel services platform operated by Alibaba Group (NYSE:BABA), has shared details about the increased booking volume for Buy Now Plan Later (BNPL) travel products in 2024. This growth surpasses the previous year by over 20%, reflecting the expanding use of BNPL options for travel-related expenses.

The Rise of BNPL in Travel

BNPL services have become a notable trend in the travel sector. Consumers are choosing to split travel payments into manageable installments rather than pay the full amount upfront. This trend has gained momentum in recent years, with an increasing number of travelers selecting BNPL as a preferred method of payment.

Generation Z's Influence on Travel Consumption

The growth of BNPL travel products is largely influenced by Generation Z, who now account for a significant portion of BNPL users. As a digitally native group, Generation Z finds flexibility in payment methods like BNPL to be an appealing option when planning trips. Their adoption of this service has led to a substantial rise in the overall volume of BNPL travel bookings.

Mainstream Adoption of BNPL for Travel

The BNPL model for travel, which was once a niche service, has evolved into a widely accepted payment method for planning trips. The increasing number of consumers using BNPL reflects how the travel industry is adapting to new consumer preferences. The widespread use of BNPL has reshaped the way many individuals approach trip financing, making it a common part of travel planning.

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