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Highlights
- Paysafe partners with GiG to enhance payment solutions for global iGaming operators.
- Integration of Paysafe's CoreX solution aims to improve localization in regulated markets.
- Partnership showcases commitment to innovation and flexibility in the evolving iGaming landscape.
Paysafe (NYSE:PSFE), a global payments platform, has announced a strategic partnership with Gaming Innovation Group (GiG) (First North: GIG SDB), a prominent B2B iGaming technology provider. Under this agreement, Paysafe will serve as the endorsed payments platform for GiG's operators across the UK, continental Europe, North America, and Latin America, integrating its advanced CoreX solution.
Launched in January, GiG's CoreX is an AI-driven player account management (PAM) platform that caters to online casino and sports betting brands. This innovative platform offers operators the flexibility to localize their services in accordance with various regulated jurisdictions. By partnering with Paysafe, GiG aims to enhance its global reach, leveraging Paysafe’s robust processing capabilities and local payment methods (LPMs).
In an era where online gambling is rapidly evolving, especially in markets like the US and South America, GiG’s technology is complemented by the seamless connectivity offered through the Paysafe Gateway. This gateway supports secure debit and credit card transactions, as well as Paysafe’s suite of LPMs, including popular options like Skrill, NETELLER, paysafecard, and Paysafecash. Additionally, the gateway provides access to over 30 third-party LPMs, ensuring that operators can utilize solutions recognized for their reliability in specific markets.
The partnership aligns with GiG’s commitment to agility, allowing operators to adapt to the dynamic needs of their markets and the changing preferences of players. As operators navigate both mature and emerging markets, this flexibility becomes increasingly vital.
“We’re delighted to partner with Gaming Innovation Group, one of the gaming industry’s true innovators in player account management,” said Zak Cutler, President of Global Gaming at Paysafe. “As the regulated iGaming space grows more complex, we share GiG’s philosophy of enabling operators to tailor their operations to meet unique market demands. Together, we’re excited to provide our mutual partners with a competitive edge as they expand into new and existing markets.”
James Coxon, Chief Operating Officer at GiG, emphasized the significance of the collaboration: “Partnering with Paysafe is a critical step in ensuring our operators have access to the most seamless, flexible, and secure payment solutions tailored to their specific market needs. As we continue our global expansion and drive innovation in the industry, Paysafe’s extensive payment capabilities align perfectly with our vision of creating growth opportunities.”
Coxon further noted that this partnership enhances GiG’s offerings, reinforcing their commitment to empowering partners in an increasingly competitive iGaming landscape. By integrating Paysafe’s payment solutions, GiG aims to provide operators with a reliable and adaptable infrastructure that meets the demands of diverse markets.
Paysafe will showcase its innovative solutions at the Global Gaming Expo (G2E) in Las Vegas from October 7th to 9th, where industry leaders can explore how the partnership with GiG will revolutionize payment processing in the iGaming sector. The collaboration is set to not only streamline operations for existing operators but also support new entrants looking to navigate the complexities of the regulated gaming environment.
