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Highlights
- Skechers opens flagship store in the heart of Prague, offering a diverse range of footwear and apparel.
- The new store on Na Príkope showcases Skechers' signature comfort and style innovations for the entire family.
- Skechers continues European expansion, with a 30% increase in EMEA sales for Q3 2024.
Skechers, The Comfort Technology Company®, has opened a new flagship store in Prague, strategically located on the bustling High Street Na Príkope. This new concept store offers an extensive selection of Skechers footwear, apparel, and accessories, catering to the entire family. Whether it’s the brand's famous Hands-Free Slip-ins® or the popular Skechers Uno, the store serves as a key destination for shoppers seeking both style and comfort.
Expanding Retail Footprint in Central Prague
Skechers' latest retail expansion comes at a time when the brand is experiencing significant growth across Europe. Michael Greenberg, President of Skechers, highlighted the company’s success in expanding its business throughout the continent, noting a 30% increase in third-quarter 2024 EMEA sales compared to the previous year. “We see the growing consumer presence in the Czech Republic as an opportunity to build on our strong momentum in the region,” Greenberg said, emphasizing the company’s commitment to expanding its footprint in key European markets.
The new store is located in a prime area of Prague, along the high-traffic Na Príkope street, which sees approximately 120,000 visitors daily. The flagship store spans 596 square meters and is designed to provide an immersive shopping experience. Offering a wide range of Skechers’ latest and most popular lifestyle collections, the store features dedicated sections for Skechers Performance products, apparel, and accessories for all ages and activities. From casual fashion footwear to sports performance shoes, there’s something for everyone in this modern, customer-centric space.
Cutting-Edge Design and Technology Integration
The store’s design combines mid-century modern aesthetics with advanced technology. It features a large video wall and a sleek wraparound lightbox column positioned above a custom feature table, creating an engaging and contemporary shopping environment. Additionally, the store uses natural and LED lighting made from renewable EU-manufactured biopolymer materials, reinforcing Skechers' commitment to sustainability.
One of the key features of the flagship store is its integration of Skechers' signature comfort technologies. These innovations, including the Skechers Hands Free Slip-ins® Technology, Massage Fit® Technology, Skechers Arch Fit® Technology, Skechers Max Cushioning® Technology, Skechers Hyper Burst® Technology, Skechers Air-Cooled Memory Foam®, Skechers Relaxed Fit® Technology, and Skechers Stretch Fit® Technology, are designed to enhance the comfort and performance of the brand's footwear for a variety of lifestyles and activities. The store not only offers a wide selection of shoes for work, sport, and casual use, but it also allows customers to experience firsthand the brand’s signature comfort technologies.
Connecting with Consumers in Prague
Petar Dulic, General Manager of Skechers CEE, Kft., shared the importance of Skechers retail destinations in creating lasting connections with consumers. “Skechers retail destinations are paramount to connecting our signature styles and comfort technologies with millions of consumers,” Dulic said. “With this central retail store in Prague, we offer more accessibility and convenience than ever to locals and tourists.”
The flagship store’s central location, between Old Town and New Town Prague, makes it easily accessible for both residents and visitors. It serves as an excellent showcase for Skechers' innovative product offerings, creating an immersive shopping experience that highlights the company's commitment to style, comfort, and value.
