McDonald’s Stock: What’s Next After a 14% YTD Drop and Q2 Earnings Report?

4 min read | July 29, 2024 12:46 PM BST | By Team Kalkine Media

Headlines

  • McDonald's Fiscal Q2 Preview: Revenue and EPS Expectations
  • Stock Performance and Market Trends for McDonald's
  • Valuation Analysis and Future Projections for McDonald's Stock

McDonald's, with over 40,000 locations predominantly operated by franchisees, is set to release its fiscal second-quarter earnings report on Monday, July 29. Recent performance has seen McDonald's stock, trading under the ticker (NYSE:MCD), decline from approximately $297 to $251 year-to-date. This drop represents a significant underperformance compared to broader market indices, including the S&P 500, which has risen about 14% over the same period. In contrast, McDonald's competitor Restaurant Brands International Inc. (NYSE:QSR) experienced a 12% decline, dropping to $69. This decline in McDonald’s stock is primarily attributed to heightened investor concerns over increasing operational costs.

The company has employed price hikes as a strategy to counteract inflationary pressures. However, this approach may impact customer demand, as indicated in the Q1 conference call where it was noted that consumers are increasingly resistant to rising menu prices. McDonald’s customer base includes a significant proportion of lower-income individuals, which could pose challenges for maintaining pricing power. This aspect will likely be closely scrutinized in the forthcoming Q2 results.

Looking ahead, McDonald’s forecasts a decline in U.S. traffic within the quick-service restaurant sector for the entirety of 2024. This warning sign suggests potential ongoing challenges for consumer stocks, particularly in the restaurant industry. Despite these short-term concerns, McDonald's long-term outlook remains optimistic due to its strategic focus on digital advancements, home delivery expansion, and its robust financial position. The company’s global market adaptability and cash reserves contribute to its resilience in fluctuating economic climates. Currently, McDonald’s stock is valued at a forward price-to-earnings ratio of 21x, below its five-year average of 28x, which might signal potential for future appreciation.

Over the past few years, McDonald’s stock has experienced a 25% increase from $200 in early January 2021 to its current level of $251. This performance contrasts with the S&P 500’s 45% growth during the same period. McDonald’s has consistently seen an increase in value over the last three years, yet it has struggled to match the market's broader gains. The stock delivered returns of 28% in 2021, 1% in 2022, and 15% in 2023, compared to the S&P 500's returns of 27%, -19%, and 24% respectively. This comparison highlights McDonald’s underperformance relative to the S&P 500 in 2023.

The broader context reveals that individual stocks, including major players in the Consumer Discretionary sector like Amazon (NASDAQ:AMZN), Tesla (NASDAQ:TSLA), and Home Depot (NYSE:HD), as well as tech giants such as Google (NASDAQ:GOOG), Microsoft (NASDAQ:MSFT), and Apple (NASDAQ:AAPL), have also faced challenges in consistently outperforming the S&P 500. The Trefis High Quality (HQ) Portfolio, which consists of 30 selected stocks, has outperformed the S&P 500 consistently over the same period due to its better risk-adjusted returns.

Looking forward, the current macroeconomic environment, characterized by high oil prices and elevated interest rates, poses a question about whether McDonald’s will replicate its 2023 performance and continue to lag behind the S&P 500 over the next year, or if it will experience a resurgence.

Our projections suggest McDonald’s stock could be valued at $280 per share, representing an 11% increase from its current price. According to our interactive dashboard analysis, Q2 2024 revenues are expected to slightly exceed consensus estimates, with projected revenues around $6.7 billion. In Q1, the company achieved a 5% year-over-year revenue growth to $6.2 billion, driven by a 2% rise in global comparable sales. Although this growth is modest, it marks the 13th consecutive quarter of same-store growth. Future capital expenditures are projected to be between $2.5 billion and $2.7 billion, primarily allocated for new restaurant expansion.

For the upcoming Q2, earnings per share (EPS) are anticipated to be $3.10, slightly above consensus estimates. McDonald’s stock is valued at a forward P/E ratio of 22.9x for fiscal 2024, translating to a projected price of $280, which is approximately 11% higher than the current market valuation. For a detailed comparison with its peers, the Trefis dashboard offers insights into McDonald’s performance metrics relative to industry standards.


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