Highlights
- Ultra-large TV shipments are expected to rise from 9M units in 2025 to 13M in 2029.
- China and North America expected to drive over 80% of global demand.
- Mini LED shipments are projected to climb from 12M to 17M units by 2029.
Omdia, part of Informa TechTarget, Inc. (Nasdaq:TTGT), forecasts major growth in the ultra-large TV segment despite sluggish overall market trends. The company stated that its global annual TV shipments are projected to see minimal growth over the next five years, but the ultra-large segment is expected to expand significantly. According to new analysis from Omdia’s quarterly TV Sets Market Tracker, shipments of ultra-large TVs are set to increase by 44% from 2025 to 2029, representing a compound annual growth rate (CAGR) of 10%. Falling prices of ultra-large LCD TVs combined with advances in backlight technology are cited as key factors behind this expansion.
Omdia’s latest TV Sets (Emerging Technologies) Market Tracker: Forecast – 2Q25 projects overall global annual TV shipments will edge up from 209M units in 2025 to 211M in 2029, a modest CAGR of just 0.4%. Despite this slowdown in the broader market, several segments and technologies are forecast to experience higher levels of growth.
Shipments of TVs 80 inches and larger are expected to rise from 9M units in 2025 to over 13M in 2029. China and North America will continue to dominate demand for ultra-large sizes, accounting for 54% and 28% of volume, respectively, in 2029. Western Europe, where smaller screen sizes have traditionally been preferred due to limited living space, is also projected to grow from 503,000 units in 2025 to 643,000 units by 2029.
Another area of growth through 2029 will be mini LED technology, particularly the premium RGB mini LED subsegment. Annual shipments of mini LED TVs are projected to increase from 12M units in 2025 to 17M in 2029, representing a CAGR of 9%. White light mini LED is expected to dominate the mass market, while RGB mini LED, introduced in 2025 by Hisense and Samsung, is forecast to expand as more brands adopt the technology from 2026 onward.
Although RGB-based technology is initially more expensive to manufacture—with Hisense’s first 116” RGB TV in Europe priced at €24,999—costs are expected to decline quickly.