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Highlights:
- Fresh Del Monte's Rubyglow® pineapple set to debut in Europe in early 2025, featuring a striking red skin and sweet flavor.
- Developed over 15 years, the Rubyglow® pineapple is a hybrid fruit, showcasing Fresh Del Monte's commitment to agricultural innovation.
- This launch follows successful introductions in China and North America, with a growing global waitlist for this exclusive Del Monte product.
Fresh Del Monte Produce Inc. (NYSE:FDP), a global leader in the production and distribution of fresh and fresh-cut fruits and vegetables, has announced the highly anticipated introduction of its latest innovation, the Rubyglow® pineapple, to the European market in early 2025. This unique fruit, characterized by its striking red outer skin and bright yellow flesh, offers a delightful sweetness reminiscent of the beloved Del Monte Gold® Extra Sweet pineapples.
The Rubyglow® pineapple first made waves with its launch in China in January 2023, creating a global waitlist due to its distinct flavor and appearance. Following its successful entry into North America in May 2024, Fresh Del Monte is now gearing up for its European debut, with waitlists currently open in various countries. Those who sign up will be notified as soon as the product becomes available, with the company anticipating deliveries to begin in early 2025.
“We are proud to introduce our latest pineapple innovation, the Rubyglow® pineapple to the European region,” said Mohammad Abu-Ghazaleh, Chairman and CEO of Fresh Del Monte. “This Del Monte exclusive pineapple further cements our global leadership position in the pineapple market. Our scientists continue to elevate the bar by creating new pineapple varieties, with varied tastes and colors, that cater to more and more consumers worldwide.”
The Rubyglow® pineapple has been in development for over 15 years, showcasing Fresh Del Monte's commitment to innovation in the agricultural sector. It is a hybrid fruit, the result of a traditional crossbreeding process between a standard pineapple and the Morada pineapple, which is typically inedible. This careful cultivation process takes about two years for each Rubyglow® pineapple to reach maturity. They are then naturally ripened on the plant and sold crownless, packaged in elegantly designed containers that highlight their unique appearance.
The careful breeding and cultivation methods, along with the limited seed supply, contribute to the scarcity of Rubyglow® pineapples globally. Fresh Del Monte’s robust pineapple program has long been at the forefront of innovation, having launched the Del Monte Gold® Extra Sweet pineapple in the 1990s, which set a new standard for sweetness in the market. Over the years, the company has also introduced other unique varieties such as the Pinkglow® pineapple (not available in Europe), the Honeyglow® pineapple, and the Del Monte Zero® pineapple.
The introduction of the Rubyglow® pineapple in Europe represents a significant milestone in Fresh Del Monte’s ongoing mission to enhance consumer choices and drive sustainable agricultural practices. With its striking appearance and sweet flavor profile, the Rubyglow® pineapple is expected to capture the interest of consumers looking for unique, high-quality fruit options.
As Fresh Del Monte continues to innovate, the Rubyglow® pineapple exemplifies the company's dedication to offering exceptional products that not only taste great but also cater to the diverse preferences of consumers around the world. The upcoming launch promises to elevate the pineapple market in Europe, introducing a new favorite to fruit lovers across the continent.
