ServiceNow (NYSE: NOW) Expands Global Partner Program with AI Focus and Enhanced Incentives

January 21, 2025 08:42 PM PST | By Team Kalkine Media
 ServiceNow (NYSE: NOW) Expands Global Partner Program with AI Focus and Enhanced Incentives
Image source: Shutterstock

Highlights

  • ServiceNow increases investment in partner incentives, focusing on AI solutions and expanded specializations.
  • Infosys and Cognizant elevated to Global Elite status, joining top-tier partners like Accenture and Deloitte.
  • New Product Line Achievements for Now Assist and GenAI applications, with expanded partner benefits.

ServiceNow (NYSE:NOW), a leader in digital workflows and cloud-based enterprise solutions, has announced a major expansion of its global partner program, aimed at accelerating the adoption of artificial intelligence (AI) solutions. With nearly quadrupled investment in partner incentives and specialized offerings, ServiceNow is positioning itself as a key player in the AI space, empowering its partners to drive innovation and growth through enhanced training, certifications, and rewards.

Expanded Global Partner Program

The revamped ServiceNow Partner Program includes several key enhancements, particularly around AI solutions. ServiceNow has introduced new Product Line Achievements for Now Assist, its AI-powered digital assistant, and expanded specializations in Generative AI (GenAI) applications. The goal is to equip partners with the expertise to help customers implement cutting-edge AI technologies that optimize business processes, improve service delivery, and drive efficiency.

One of the most notable additions to the program is the new GenAI Customer Value Partner of the Year award, which recognizes partners for their outstanding contributions to GenAI adoption and customer success. This new award, along with expanded discounts, rebates, and credits for eligible partners, is expected to foster a highly competitive and rewarding environment for ServiceNow’s global partner network.

Elevation of Infosys and Cognizant to Global Elite Status

ServiceNow also elevated two of its key strategic partners, Infosys and Cognizant, to Global Elite status. This prestigious designation places these companies in the same tier as other top partners, such as Accenture, Deloitte, EY, and KPMG. The Global Elite status signifies a deep level of collaboration and expertise, allowing Infosys and Cognizant to offer ServiceNow’s industry-leading solutions to a wider range of clients, particularly those in need of advanced AI and digital transformation services.

Cognizant has set an ambitious target, aiming for $1 billion in combined business through its ServiceNow Business Group, reflecting the growing importance of the partnership in its broader business strategy. Infosys, on the other hand, is integrating its Cobalt platform with ServiceNow’s Now Assist capabilities to deliver enhanced managed services, further strengthening the partnership's value proposition for clients seeking next-generation digital solutions.

Rigorous Training and Certification for Partner Success

The ServiceNow Partner Program, which now includes over 2,200 partners globally, places a strong emphasis on rigorous training and certification. By ensuring that partners have the necessary skills and expertise to deploy and support ServiceNow's solutions, the program is designed to create long-term success for both partners and customers. The enhanced focus on AI-driven applications, such as Now Assist and GenAI solutions, will help partners better meet the growing demand for AI-driven transformation in the enterprise space.

The addition of new AI-focused product achievements and the expansion of specializations within the program will provide partners with the tools and resources they need to stay ahead in an increasingly competitive market.


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