City Holding Company Director Diane W. Strong-Treister Purchases 110 Shares Under Rule 10b5-1 Plan

Overview of City Holding Company and Its Market Presence

City Holding Company functions as a financial services provider with deep roots in Charleston, West Virginia, maintaining a strong regional footprint. The company offers a broad range of banking and financial products, operating as a community-focused regional financial institution. Its business model emphasizes traditional banking services, deposit accounts, lending, and complementary financial offerings that generate diversified revenue streams across both consumer and commercial sectors.

As a NASDAQ-listed entity, City Holding Company complies with Securities and Exchange Commission (SEC) reporting mandates and insider trading regulations applicable to officers, directors, and beneficial owners holding over ten percent of outstanding shares. The company’s executive team and board routinely engage in equity transactions that are publicly disclosed to maintain market transparency and regulatory adherence. Such insider transactions provide investors insight into management’s confidence in company performance and shareholder value creation.

Details of the July 2026 Stock Acquisition

On July 21, 2026, Director Diane W. Strong-Treister purchased 110 shares of City Holding Company common stock at $134.55 per share. This transaction was executed under a Rule 10b5-1 trading plan, a pre-established program permitting insiders to buy or sell shares based on predetermined schedules and pricing formulas. Rule 10b5-1 plans offer a regulatory safe harbor, indicating the trade was planned in advance and not influenced by any material nonpublic information.

The filing confirms that Strong-Treister, in her capacity as director, is subject to beneficial ownership reporting requirements under Section 16 of the Securities Exchange Act of 1934. This acquisition represents a strategic capital investment by a board member in the company’s equity, signaling potential insider confidence in City Holding’s strategic direction and financial outlook. Utilizing a Rule 10b5-1 plan ensures compliance and transparency regarding the timing and pricing of the transaction.

Beneficial Ownership After the Transaction

Following the purchase, Diane W. Strong-Treister holds 4,097 shares of City Holding Company common stock in direct beneficial ownership. These shares are registered in her name or held in brokerage accounts under her control, granting her immediate ownership rights and economic benefits.

In addition, she has indirect beneficial ownership of 1,900 shares held through the Diane W. Strong Treister Revocable Trust. This trust arrangement allows her to retain control over the assets during her lifetime while providing mechanisms for asset distribution thereafter. The indirect beneficial ownership classification reflects her ability to revoke the trust and reclaim the shares, maintaining beneficial ownership for Section 16 reporting purposes. Combined, her direct and indirect holdings total 5,997 shares.

Rule 10b5-1 Trading Plan and Insider Compliance

The Rule 10b5-1 trading plan permits insiders to set predetermined securities trading programs that execute automatically based on established pricing and timing parameters. By adopting such a plan prior to trading, insiders gain an affirmative defense against insider trading allegations under SEC Rule 10b-5, which prohibits trading on material nonpublic information. All trading parameters—including timing, pricing formulas, and share quantities—are fixed in advance and executed without modification based on subsequent company or market developments.

This structured approach underscores the company’s commitment to regulatory compliance and transparency in capital markets. Directors and officers trading under Rule 10b5-1 plans provide market participants assurance that their transactions follow predetermined schedules rather than opportunistic trading based on undisclosed information. The disclosure of this mechanism in City Holding’s insider transaction report reinforces the regulatory safeguards around this purchase and differentiates planned capital commitments from discretionary trades.

Director Role and Reporting Responsibilities

Diane W. Strong-Treister’s role as a City Holding Company director subjects her to stringent federal securities laws requiring disclosure of all equity transactions within two business days. Directors serve fiduciary roles overseeing management, strategic decisions, and shareholder interests. Her designation on this filing confirms her board membership, granting access to material corporate information and strategic plans not available to the public.

These reporting requirements promote transparency around insider investment decisions and potential conflicts of interest. Timely disclosure creates a public record that reflects insider confidence or concerns about company prospects. Strong-Treister’s active share purchases via established trading plans demonstrate ongoing engagement with company equity and suggest trust in management’s stewardship of shareholder assets.

Transaction Execution by Authorized Attorney-in-Fact

The filing notes that Victoria A. Faw, acting as attorney-in-fact, executed the transaction documentation on behalf of Diane W. Strong-Treister. An attorney-in-fact holds power of attorney authority to act on behalf of another individual in specific matters, including transaction authorization and regulatory filings. This delegation streamlines administrative processes for insiders managing Rule 10b5-1 trading activities.

Use of an attorney-in-fact does not affect beneficial ownership status or relieve the reporting person of responsibility for accurate disclosure. This practice is standard in insider trading administration, allowing directors and officers to delegate procedural tasks while retaining ultimate accountability. The filing records the attorney-in-fact’s name and signature date, establishing an audit trail for regulatory review.

Insider Ownership and Investment Implications

Strong-Treister’s aggregate beneficial ownership of approximately 5,997 shares represents a significant personal stake in City Holding Company’s performance and shareholder value. Although this ownership is well below the 10% threshold that triggers additional regulatory scrutiny, her active share purchases indicate confidence in the company’s prospects and management effectiveness. Insider buying often correlates with periods when board members perceive shares as undervalued relative to intrinsic business worth.

Investors often interpret director stock purchases as positive signals of leadership’s belief in future earnings and organizational success. A board member’s decision to invest personal capital through a formal trading plan aligns their interests with shareholders and reflects willingness to share in potential upside. While such transactions provide insight into insider sentiment, they should not be construed as direct investment advice or predictions of imminent corporate events.

Regulatory Environment for Insider Disclosures

City Holding Company operates under the SEC’s comprehensive regulatory framework governing insider trading, beneficial ownership reporting, and conflict of interest management. Public company directors and officers must report all equity transactions—including purchases, sales, and other changes—in accordance with Section 16 of the Securities Exchange Act of 1934. The SEC mandates timely disclosure to ensure equitable access to material insider information.

The Form 4 filing submitted by Strong-Treister serves as the standard disclosure vehicle for insider equity transactions. These reports are distributed to securities exchanges where City Holding’s shares trade and incorporated into public databases accessible to investors and analysts. They provide detailed audit trails of insider trading activity, ownership concentrations, and trading plan adoption dates, supporting regulatory oversight and market surveillance. Compliance with Form 4 requirements ensures transparency and fairness in the marketplace.

Transparency and Investor Access to Insider Trading Data

This transaction’s disclosure via SEC channels grants all market participants equal, timely access to insider trading information at City Holding Company. Such public reporting prevents preferential information access and promotes a level playing field by requiring insiders to report transactions through standardized regulatory processes rather than selective communications.

Investors can incorporate insider transaction data into their analyses, using patterns of purchases and sales to inform valuations and performance expectations. Aggregated insider activity often reveals consensus views on company outlook, with concentrated buying potentially signaling management optimism. However, individual transactions should be assessed within the broader context of company fundamentals, competitive positioning, and macroeconomic factors impacting the financial services industry.