Adobe says Black Friday online sales hit record $9 billion

Published on November 26, 2022 06:26 AM PST

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(Reuters) - U.S. shoppers spent a record $9.12 billion online this Black Friday, a report showed on Saturday, as consumers weathered the squeeze from high inflation and grabbed steep discounts.

Online spending rose 2.3% on Black Friday, Adobe Inc's data and insights arm Adobe Analytics said, thanks to consumers holding out for discounts until the traditionally big shopping days, despite deals starting as early as October.

(Reporting by Deborah Sophia and Maria Ponnezhath in Bengaluru; Editing by Sriraj Kalluvila and Daniel Wallis)

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