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Bango (AIM: BGO) has announced a groundbreaking agreement with Disney that will extend the availability of Disney+ through innovative consumer offers facilitated by Bango’s Digital Vending Machine® (DVM™). This partnership is set to enhance Disney+'s reach by integrating the streaming service into mobile phone and broadband plans, as well as other consumer services in select markets.
Disney+, which boasts a robust subscriber base of over 150 million globally, is home to an extensive array of content from Disney, Pixar, Marvel, Star Wars, National Geographic, and more. With this new agreement, Disney+ will be accessible through Bango’s advanced subscription bundling technology, allowing telecom operators and service providers to offer the streaming service as part of their promotional and "a la carte" subscription bundles.
Bango’s Digital Vending Machine® (DVM™) plays a crucial role in this partnership by enabling a streamlined integration process. The DVM™ platform simplifies the technical complexities of creating and managing subscription offers, thereby allowing companies to provide Disney+ subscriptions in a seamless and efficient manner. This integration is expected to unlock new revenue streams for Disney+ by tapping into indirect sales channels and expanding its subscriber base.
Anil Malhotra, Chief Marketing Officer at Bango, expressed enthusiasm about the collaboration, stating, “Disney+ is already a top entertainment choice for consumers worldwide, and integrating the service through Bango will create additional opportunities to reach new customers. Our DVM™ technology will support Disney+ in further expanding its impressive membership base by providing a smooth and efficient solution for offering market-leading products and services.”
The strategic collaboration comes at a time when indirect subscriptions are increasingly becoming a significant growth area in the digital content market. By leveraging Bango’s technology, Disney+ can now offer its compelling content to a broader audience through various subscription hubs, where customers can manage multiple subscriptions across diverse categories from a single platform.
This agreement underscores Bango’s commitment to driving innovation in subscription management and provides Disney+ with a powerful tool to grow its global footprint. As the digital content landscape continues to evolve, partnerships like this are pivotal in expanding access and enhancing consumer choice in the competitive streaming market.
