Accesso Technology (LSE:ACSO) enhances leadership as FTSE AIM 100 and FTSE AIM UK 50 firm names new chief commercial officer

Highlights

• Accesso Technology Group PLC appoints Mike Evenson as chief commercial officer to lead global commercial operations.

• The executive role spans, marketing, and business development in the live events and attractions technology market.

• The company is part of the FTSE AIM 100 Index and FTSE AIM UK 50 Index, highlighting its role within the AIM growth market.

Accesso Technology Group PLC, a provider of technology solutions for leisure and live entertainment venues, has announced the appointment of Mike Evenson as its new chief commercial officer. The leadership change centralises oversight of the company’s global commercial strategy, with responsibility, marketing, and business development.

What leadership changes have been announced at Accesso Technology?

Accesso (LSE:ACSO) has introduced a new senior role by appointing Mike Evenson as chief commercial officer. This position is designed to strengthen the company’s global operations and integrate revenue-focused functions across international markets. The new leadership structure ensures coordinated management of commercial activities, supporting Accesso’s growing technology portfolio.

Chief executive Steve Brown explained that Evenson’s leadership will be instrumental in aligning commercial priorities with the company’s strategy to enhance customer experiences. The decision reflects Accesso’s continued focus on expanding its role in technology-driven guest management.

Who is Mike Evenson?

Mike Evenson brings significant experience to his new role at Accesso. He has worked in leadership positions within the technology, ticketing, and live events industries. At AudienceView, a company specialising in live event ticketing and e-commerce software, Evenson served as chief marketing officer. In this role, he managed brand identity, product integration, and commercial strategy.

His professional career has centred on unifying commercial and operational functions, building lasting partnerships, and strengthening market alignment for companies in the cultural and entertainment space. Evenson’s appointment at Accesso builds on his established background in customer engagement and technology-driven solutions.

What is Accesso Technology Group PLC?

Accesso Technology Group PLC (LSE:ACSO) is a UK-based software and technology company serving the global leisure and attractions market. The business provides solutions that enable venues to manage ticketing, reduce wait times, and engage with customers in real time.

Its product suite includes:

• Accesso Passport: An e-commerce platform that powers ticketing and merchandising.

• LoQueue: A virtual queuing system designed to minimise wait times in theme parks and attractions.

• Siriusware: A point-of-sale solution used by ski resorts and leisure facilities.

• ShoWare: Ticketing software for live entertainment venues.

• The Experience Engine (TE2): A platform offering personalised digital engagement with visitors.

The company, originally founded as Lo-Q, has grown through acquisitions and internal product development to become a key supplier of guest experience technology to global entertainment operators.

Which FTSE indices is Accesso part of?

Accesso Technology is listed on both the FTSE AIM 100 Index and the FTSE AIM UK 50 Index. These indices track companies operating on the Alternative Investment Market (AIM), a sub-market of the London Stock Exchange dedicated to smaller and growing firms.

Being part of these indices underscores Accesso’s profile within the AIM market. The company’s position highlights its importance as a mid-tier technology business serving international leisure and attractions clients.

How has Accesso expanded its product and market reach?

Accesso has strategically grown through a series of acquisitions that have expanded both its technological capabilities and market presence:

• Siriusware: Integrated to strengthen point-of-sale systems for resorts and attractions.

• ShoWare: Expanded Accesso’s offering in live entertainment ticketing.

• Ingresso: Introduced global ticket distribution services.

• The Experience Engine (TE2): Enhanced personalised guest engagement and digital marketing.

These acquisitions have been consolidated into a unified product suite, enabling Accesso to provide end-to-end services covering ticketing, queuing, distribution, and engagement.

What is the significance of the new chief commercial officer role?

The appointment of a chief commercial officer consolidates key revenue-related functions under a single leadership role. This provides focus across marketing, and business development, ensuring that Accesso’s growth strategy is executed in a coordinated manner.

The role is designed to ensure that Accesso’s innovations in ticketing, queuing, and engagement systems are matched with strong commercial execution, facilitating market adoption and client integration.

How does Accesso support the live entertainment and attractions industry?

Accesso’s technology platforms are deployed across a wide range of entertainment venues, including theme parks, cultural institutions, live entertainment facilities, and festivals. By integrating ticketing and queuing with digital engagement tools, Accesso assists venues in improving efficiency and enhancing guest experiences.

The company’s solutions play a role in enabling operators to streamline operations, manage visitor volumes, and create personalised communication channels with audiences.

What comments were made about the appointment?

Chief executive Steve Brown welcomed Mike Evenson to the executive team, emphasising his proven ability to identify new markets, create partnerships, and optimise commercial functions. Brown stated that Evenson’s leadership will be central to aligning the company’s commercial strategy with its focus on customer experience.

Evenson described his new role as an important stage in Accesso’s development. He highlighted his enthusiasm for leading global commercial teams and referenced his long-standing respect for Accesso’s contributions to the attractions and live events sector.

What role does Accesso play within the broader AIM technology sector?

Accesso is one of several technology-oriented firms listed on the AIM market of the London Stock Exchange. The AIM has historically served as a platform for growth-focused companies seeking capital access while maintaining operational flexibility.

Other AIM-listed technology businesses include:

• WANdisco PLC (LSE:WAND): A data management and cloud software provider.

• Kainos Group PLC (LSE:KNOS): A digital services and software firm specialising in healthcare and enterprise systems.

• Learning Technologies Group PLC (LSE:LTG): A digital learning and talent management company.

Accesso’s focus on leisure and attractions technology differentiates it within the AIM cohort, positioning it as a sector-specific provider with a broad international client base.

How has Accesso evolved from Lo-Q into its current structure?

Founded as Lo-Q, Accesso began with the development of virtual queuing technology. The company initially addressed operational challenges in theme parks by offering systems that reduced physical queuing, improving customer satisfaction.

Over time, Accesso expanded beyond its original product through strategic acquisitions and rebranding. The change to Accesso Technology Group reflected its broader scope as a global provider of integrated ticketing and engagement platforms.

How does Accesso integrate technology with client engagement?

The company’s approach centres on blending transactional systems with engagement platforms. For example, the LoQueue solution reduces queue times, directly influencing visitor satisfaction, while TE2 enables personalised engagement, allowing venues to communicate tailored offers and experiences.

By combining operational efficiency with direct customer engagement, Accesso provides venues with tools that manage the entire visitor lifecycle, from ticket purchase to on-site experience and post-visit communication.

What position does Accesso hold in the attractions technology industry?

Accesso is recognised for its focus on guest experience technologies. The company’s platforms are widely used by operators seeking to modernise ticketing, streamline operations, and create tailored guest interactions.

Its position within the FTSE AIM 100 Index and FTSE AIM UK 50 Index underscores its significance as a growing enterprise contributing to digital transformation in entertainment and cultural attractions.