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4GLOBAL PLC (LSE:4GBL) has secured a major expansion of its agreement with US Soccer, the governing body for soccer in the United States. The AIM-listed data analytics company will now provide broader data insights, strategic support, and platform solutions to help US Soccer better understand and manage football facilities across the country. This data will be instrumental in guiding future investment and planning to enhance grassroots participation in the sport.
This development follows the successful completion of an initial project earlier in the year, which focused on a single state. Building on that foundation, the expanded collaboration aligns with 4GLOBAL’s broader strategy of cultivating long-term relationships with clients as they evolve through different stages of data maturity. The company aims to help organizations unlock new opportunities and realize the full potential of its data-driven solutions.
US Soccer is expected to serve as a significant reference point for 4GLOBAL as it continues to target North America as a key growth market, with a particular focus on other sports governing bodies. The North American market represents a critical area for the company’s expansion plans, with this deal showcasing the potential for future partnerships of a similar scale.
Chief executive Eloy Mazon highlighted the importance of the partnership, noting that US Soccer's decision to deepen its relationship with 4GLOBAL reflects the value the company brings to its clients. Mazon emphasized that the strength of 4GLOBAL's model lies in its ability to continuously generate business benefits from the increasing use of data. As organizations progress, they naturally uncover new opportunities to maximize the advantages of data, making the partnership with US Soccer a pivotal example of the ongoing potential for growth in this sector.
In addition to the expanded agreement with US Soccer, 4GLOBAL has previously secured deals with other high-profile organizations, including the Football Association of Ireland, the UK Department for Digital, Culture, Media and Sport, and the Football Foundation. Mazon expressed confidence that this latest win will pave the way for further international contracts of similar size and scope, reinforcing 4GLOBAL's position as a key player in the global sports data industry.
This expansion strengthens 4GLOBAL’s foothold in the North American market, providing a foundation for future growth while solidifying its reputation as a trusted provider of data-driven insights in the sports sector.
