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Tandem Group plc (LSE:TND), a prominent designer, developer, distributor, and retailer of sports, leisure, and mobility equipment, has announced an exciting new partnership with VanMoof. The Group will serve as the exclusive distribution and sales partner for VanMoof's innovative e-bikes in the UK.
Introduction of VanMoof E-Bikes
The first shipment of VanMoof's e-bikes is expected to arrive at Tandem's warehouses this week. Following a comprehensive onboarding and training period, the Group plans to begin selling VanMoof’s current product offerings, the S5 and A5 e-bikes, in the fourth quarter of 2024, with additional products anticipated early next year.
About VanMoof
Founded in 2009 and acquired by McLaren Applied in September 2023, VanMoof is renowned for its connected urban e-bikes that have become global cultural icons. The brand has pushed the boundaries of the industry with innovative features such as the boost-button and kick-lock, alongside its striking design. Since its integration into McLaren Applied, VanMoof has focused on enhancing reliability and connectivity by starting production of spare parts for older models, rebuilding its supply chain, and releasing updated versions of its latest e-bike models.
Integration with Tandem's Brand Portfolio
VanMoof will join Tandem Group's existing portfolio of iconic British brands, which includes Dawes, Claud Butler, Elswick, Falcon, Pure, and the award-winning lightweight children's bike range, Squish. This partnership not only enhances Tandem's offerings but also aligns with its commitment to delivering high-quality mobility solutions to consumers.
