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Highlights:
- Nike (NYSE:NKE) signs a 12-year global deal to remain the exclusive on-court kit provider for the NBA and WNBA.
- The partnership includes new content initiatives and grassroots basketball commitments.
- Nike extends its partnership with the National Basketball Players Association (NBPA) as part of the deal.
Nike Inc. (NYSE:NKE) has signed a 12-year global agreement to remain the exclusive provider of on-court kits for the National Basketball Association (NBA) and the Women’s National Basketball Association (WNBA). The renewed partnership builds on Nike’s long-standing relationship with the leagues, which dates back to 1992 for the NBA and 1997 for the WNBA.
This agreement extends Nike’s role as the exclusive outfitter for both leagues, following the conclusion of an eight-year global partnership established in 2015. Under that earlier deal, Nike gained the rights to place its iconic logo on NBA and WNBA jerseys for the first time, a move that significantly bolstered its visibility in professional basketball.
In addition to continuing its kit sponsorship, Nike has also extended its partnership with the National Basketball Players Association (NBPA), reinforcing its deep connection with both the players and the sport itself. This deal underscores Nike’s commitment to fostering the growth of basketball and expanding its influence through collaborative initiatives with the NBA and WNBA.
Nike CEO Elliott Hill highlighted the significance of the partnership, stating that Nike has always been more than a sponsor to the leagues, positioning itself as a strategic partner with a vested interest in the development of the game. Hill expressed pride in the continued collaboration and reaffirmed Nike’s dedication to enhancing the global reach and innovation in basketball.
NBA commissioner Adam Silver echoed Hill’s sentiments, praising Nike’s contributions to the sport and acknowledging the company's role in the growth and innovation surrounding basketball. The renewed agreement will see Nike and the NBA collaborate on new content initiatives, grassroots basketball programs, and a joint membership program designed to offer fans unique products and experiences.
Nike’s 12-year commitment solidifies its position as a key partner in the basketball world, with the extended relationship promising to drive further advancements in both the professional leagues and community-level basketball development.
