Citi Predicts Tesco's Market Share Will Continue to Rise

2 min read | September 13, 2024 06:13 PM BST | By Team Kalkine Media

Analysts at Citi are forecasting a positive shift for Tesco PLC (LSE:TSCO), the largest supermarket chain in Britain, as it prepares to report its first-half results next month. They anticipate that Tesco will increase its market share, building on recent performance improvements.

According to Citi's projections, Tesco's like-for-like sales are expected to rise by 3.8%, a steady increase from the 3.4% growth observed in the same period last year. This forecast reflects a continuation of the retailer's upward sales trajectory and suggests a robust performance in a competitive market.

Recent data from Kantar supports this optimistic outlook. Tesco has bolstered its leading position in the supermarket sector, with its market share growing by 5.3% to reach 27.8% during the September quarter. This gain highlights Tesco's continued dominance in the industry, especially as it navigates a challenging retail environment.

In comparison, J Sainsbury PLC (LSE:SBRY), Tesco's closest competitor, saw its market share increase by 5.7%, bringing it to 15.2%. Despite Sainsbury's significant market share growth, Tesco's lead remains substantial, underscoring its strong competitive position.

Citi has responded to Tesco's performance and potential by raising its target price for Tesco shares to 425p from a previous target of 350p. This adjustment reflects the bank’s confidence in Tesco’s continued market leadership and expected financial results. However, Tesco shares experienced a minor decline of 0.4% on Friday, settling at 367.5p. In contrast, Sainsbury's shares saw a more pronounced decrease of 2.3%.

The broader market is experiencing a slight upward trend, with the FTSE 100 index trading 21 points higher at 8,262. This overall market movement may influence the retail sector, but Tesco's strong performance and improved market share position it favorably within the industry.

As Tesco moves forward, its continued growth in market share and sales will be closely monitored, particularly in light of the anticipated results for the first half of the year. The company's ability to sustain its lead in the market, despite the competitive pressures and evolving retail landscape, will be a key factor in its ongoing success.

 


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