AUS
NZ
UK
CA
USA
IND
_06_19_2026_12_34_15_139937.jpg)
Highlights
- Strategic Acquisition: Dunelm has acquired Homefocus Group, a soft furnishings retailer with 13 stores across Ireland.
- Geographical Expansion: The acquisition gives Dunelm a strong foothold in the Republic of Ireland's £1bn+ homewares market.
- Growth Potential: Dunelm plans to enhance Home Focus stores and introduce a broader online offering, with potential for new store openings.
Dunelm Group plc (LSE:DNLM), the UK’s leading homewares retailer, has announced the acquisition of Homefocus Group Limited, a soft furnishings retailer operating under the 'Home Focus at Hickeys' brand. Home Focus operates 13 stores in prime locations across the Republic of Ireland, as well as an online presence offering home delivery and a ‘Click & Reserve’ service for in-store collection. The business specializes in categories such as curtains and bedding, with a focus on high-quality fabrics.
This acquisition provides Dunelm with immediate access to the Irish homewares market, which is valued at over £1bn. The addition of Home Focus' network of smaller stores, each under 10,000 sq ft, enhances Dunelm’s coverage across the Republic of Ireland. Dunelm views this as a significant opportunity to connect with new customers in an untapped geography, with the potential to expand its product range in these stores to mirror its UK offering in smaller-format locations.
In addition to enhancing the in-store offering, Dunelm plans to improve Home Focus' online presence over time, with the aim of providing a more comprehensive digital experience. The Group will also assess opportunities for new store openings in Ireland to further strengthen its presence.
While the acquisition is not expected to materially impact Dunelm’s overall financial performance, the Group intends to leverage its existing operations, capabilities, and supply chain partners to enhance the customer offering at Home Focus. This move is aligned with Dunelm’s strategy to expand its reach and continue its growth in the homewares sector across the UK and Ireland.
Dunelm looks forward to welcoming approximately 140 colleagues from Home Focus into its team as part of the integration process.
