Tooru (LSE:TOO) Secures GBP 3.9 Million Refinancing, Accelerates Brand Expansion Ahead of 2026

Highlights

• Tooru secured an expanded GBP 3.9 million debt facility with Shawbrook Bank, extended to 2030.
• Pulsin products are set to expand distribution to 1,000 Co-op stores, up from 80 locations.
• Juvela’s new OAF brand continues to progress, with discussions underway for additional supermarket listings.

Tooru plc (LSE:TOO), an AIM-listed company operating in the branded health and wellness sector, has released a pre-year-end trading and financing update alongside a directorate change. The update follows the company’s reverse takeover completed in May 2025 and outlines recent developments across its core brands, operational structure, and funding arrangements.

Post-RTO Transition and Brand Focus

Following the completion of its reverse takeover earlier this year, Tooru has been transitioning into its new group structure while advancing its portfolio of branded health and wellness products. The company continues to prioritise brand development alongside cost management measures as it builds scale across its operating units. During the year, Tooru secured new retail listings, including distribution agreements with Tesco and the Co-op, contributing to wider market access for its products.

The company stated that efforts remain focused on expanding existing product ranges while maintaining operational discipline as it prepares for further growth in 2026.

Juvela and OAF Gain Retail Momentum

Juvela, the group’s established gluten-free food producer, has continued to progress during the period. The business recently introduced its new retail-focused brand, OAF, which has gained traction through existing supermarket partnerships. Sales through Tesco have continued, while discussions are underway regarding potential listings with additional major UK supermarket chains.

Juvela remains a central component of Tooru’s brand portfolio, with ongoing initiatives aimed at extending its retail footprint and increasing consumer reach through both established and new product offerings.

Pulsin and We Love Purely Operations Update

Pulsin, which produces health-focused snack bars and nutritional powders, has seen increased interest from third-party retailers. During the year, Pulsin exited its Gloucester manufacturing facility following the expiry of its lease and transitioned to contract manufacturing arrangements. This change has reduced near-term production and overhead costs.

The operations of Pulsin and We Love Purely have now been combined, with the aim of lowering group-wide costs. Temporary production disruption impacted Pulsin’s recognised revenue in September and October, although order volumes remained consistent with historical levels. The company indicated that the deferred revenue is expected to be recovered in future periods, with EBITDA remaining positive.

Pulsin is set to expand its retail presence significantly, with selected products scheduled to be stocked in 1,000 Co-op stores, up from 80 locations previously.

Board Change and Strategic Streamlining

As part of a strategic review, Matthew Peck has stepped down from the Board of Tooru with immediate effect. He will continue as a director of Market Rocket while the group explores a potential divestment of the business. Market Rocket is considered non-core to Tooru’s long-term strategy and continues to trade in line with expectations, with the fourth quarter typically representing its peak trading period.

Refinancing and Extended Funding Facility

Tooru has completed the refinancing of its debt facility with Shawbrook Bank in relation to Juvela. The revised facility has been increased to GBP 3.9 million and extended through to the end of 2030. As part of the agreement, Shawbrook Bank advanced an additional GBP 500,000 to support the development of Juvela’s OAF brand and related initiatives.