Valereum Expands into El Salvador with Key Appointment to Drive Digital Asset Growth

December 02, 2024 11:57 AM GMT | By Team Kalkine Media
 Valereum Expands into El Salvador with Key Appointment to Drive Digital Asset Growth
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Highlights:

Strategic Appointment: Carmen Elena Ochoa named Head of El Salvador for Valereum’s tokenised securities and digital assets marketplace, VLRM Markets.

Expert Leadership: Ochoa brings over a decade of financial services experience, including expertise in digital asset regulation and traditional financial systems.

Regional Growth Focus: The appointment underscores Valereum’s commitment to innovation and compliance in El Salvador’s burgeoning digital asset market.

Valereum PLC (OTC:VBLXF) has announced the appointment of Carmen Elena Ochoa as Head of El Salvador for its tokenised securities and digital assets platform, VLRM Markets. This strategic move signals Valereum’s commitment to expanding its operations and influence in the rapidly growing digital finance landscape of El Salvador.

Experienced Leadership to Drive Innovation

Carmen Elena Ochoa, a seasoned lawyer specializing in both traditional financial systems and digital assets, brings more than ten years of experience in financial services and regulated markets to her new role. Her extensive background includes significant positions with El Salvador’s financial regulatory authorities, including the Superintendencia del Sistema Financiero (SSF) and the Comisión Nacional de Activos Digitales (CNAD), which oversees digital asset governance in the country.

Ochoa’s appointment comes at a time when El Salvador has been recognized as a global leader in blockchain adoption and digital asset regulation. In her role, she will be tasked with advancing VLRM Markets’ strategic initiatives in the region, which include fostering innovation, ensuring compliance with local regulations, and building Valereum’s presence in this emerging market.

Commitment to Regional Growth

In her statement, Ochoa highlighted the significance of her new position and the opportunities it represents. "I am excited to join VLRM Markets and look forward to contributing to Valereum's mission of bridging the gap between traditional finance and digital assets,” she said. “El Salvador is at the forefront of blockchain adoption and digital asset regulation, and I'll be playing a key role in shaping VLRM Markets' development and growth in this emerging market."

The move reflects Valereum’s strategic focus on leveraging El Salvador’s progressive approach to digital asset regulation, positioning itself to capitalize on the region’s growing demand for innovative financial solutions.

Leadership Support for Innovation

Adrian Hogg, Head of VLRM Markets, expressed confidence in Ochoa’s ability to drive the company’s regional efforts. “Her appointment marks a major milestone for us, as we establish a strong presence in El Salvador and lay the foundation for a dedicated local team,” Hogg commented. “With her deep knowledge, experience, and expertise, Carmen will drive our regional business development efforts and, together, we will work on product innovation to meet the needs of our growing pipeline of business, including the launch of our first RWA products in the near future.”

Foundation for Future Expansion

Valereum’s decision to focus on El Salvador underscores its strategy to bridge traditional finance with digital asset markets. The company’s efforts align with the country’s leadership in blockchain technology and digital asset adoption, particularly following its high-profile embrace of Bitcoin as legal tender.

As Ochoa takes the helm in El Salvador, Valereum is poised to strengthen its foothold in the region, bringing innovative solutions to market and contributing to the evolution of the global digital finance ecosystem.


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