Highlights
XP Factory's group revenue rose 19% to £57.8m (USD 76.4m), with growth across Boom Battle Bar® and Escape Hunt®.
Adjusted operating profit increased to £3.5m (USD 4.6m), supported by higher site-level EBITDA margins in both brands.
Post-period trading shows 12% revenue growth, with new sites in Reading, Canterbury and Birmingham performing well.
XP Factory plc (AIM:XPF), operator of the Boom Battle Bar® and Escape Hunt® experiential leisure brands, has released its preliminary unaudited results for the year ended 31 March 2025. The Group reported higher revenue, improved profitability, and continued expansion across both owned and franchised sites.
Financial Performance
Group revenue for the 12-month period increased 19% to £57.8 million (USD 76.4 million), compared with £48.6 million (USD 64.3 million) in the prior year on a 12-month basis, and £57.3 million (USD 75.7 million) over 15 months to March 2024.
Owner-operated site revenues rose across both brands. Escape Hunt® revenue increased 7% to £14.2 million (USD 18.8 million), while Boom Battle Bar® revenue grew 29% to £42.2 million (USD 55.8 million).
Group Adjusted EBITDA (pre-IFRS 16) increased to £6.6 million (USD 8.7 million), compared with £5.1 million (USD 6.8 million) in the prior 12-month period. Site-level pre-IFRS 16 EBITDA reached £15.2 million (USD 20.1 million), up from £13.1 million (USD 17.3 million). On a statutory basis, the Group recorded a loss per share of 0.71 pence, compared with a loss of 0.27 pence in the 15 months to March 2024.
Adjusted operating profit stood at £3.5 million (USD 4.6 million), compared with £2.7 million (USD 3.6 million) in the prior 15-month period, while adjusted earnings per share increased to 0.23 pence. As of 31 March 2025, the Group held cash of £1.1 million with net debt of £4.8 million.
Operational Developments
The Group continued to expand both brands through site openings and acquisitions. A new Boom Battle Bar opened in Cambridge in December 2024, and five franchise sites were acquired in Wandsworth, Aldgate East, Bournemouth, Southampton and Ipswich. Boom owner-operated pre-IFRS 16 site-level EBITDA margin increased to 18%, with a 54% return on capital.
Escape Hunt expanded with new sites in Worcester, Glasgow, and Cambridge during the year. Its pre-IFRS 16 site-level EBITDA margin rose to 44%, with a 51% return on capital. Three new Escape Hunt games were launched in 2024, advancing the brand’s portfolio.
The Group secured a new £10 million (USD 13.2 million) revolving credit facility with Barclays to support its revised and accelerated growth strategy. Both brands continued to receive positive customer reviews, underpinned by experiential offerings across their venues.
Post-Period Trading
Following the year end, XP Factory opened a new Boom site in Reading and Escape Hunt sites in Canterbury and Birmingham Resorts World. An additional site is under construction in Sheffield, with five more in advanced negotiations.
In the 19 weeks to 10 August 2025, Group owner-operated revenue increased 12% year-on-year. Escape Hunt delivered like-for-like sales growth of 8.6% in the six weeks to 10 August, offsetting weaker Q1 trading. Boom reported year-to-date like-for-like sales of -5.6%; excluding the Euro 2024 impact, performance recovered to +0.2% in the most recent six-week period.