Highlights
- Friday Sales by volume dropped by 0.4% in November after increasing in October, as per ONS.
- This decline was attributed to the noteworthy decrease in online retailers, with Black Friday deals being inadequate to offer the normal boost to the sector.
- In December, retailers would prospectively have to undergo an additional dip in demand.
Retail sales in the UK declined in November as online shopping took a hit regardless of Black Friday and the holiday festivities. According to the latest figures unveiled by the Office for National Statistics (ONS), Friday Sales by volume dropped by 0.4% in November after increasing in October.

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This decline was attributed to the noteworthy decrease in online retailers, with Black Friday deals being inadequate to offer the normal boost to the sector. However, ONS Director of Economic Statistics Darren Morgan has claimed that household goods stores and departmental shops reported increased sales. These retailers reportedly said their sales went up owing to a lengthier period of Black Friday discounts.
In October, retail sales had increased by 0.9%, a figure skewed by a decline in September due to a public holiday for the Queen’s funeral. In December, retailers would prospectively have to undergo an additional dip in demand owing to the intense snowing witnessed across the UK this month.
Amid the fall in retail sales, Kalkine Media® explores a few LSE-listed retail stocks and analyses their performance.
Hostelworld Group plc (LON:HSW)
The returns offered by the industry-leading internet and direct marketing retail firm, Hostelworld Group plc, stood at 88.27% and 81.12% on an annual and YTD (year to date) basis as of 21 December. At around 11:30 AM (GMT) on the day, HSW shares were trading at GBX 123.20, seeing a hike of 4.41%. The group’s market cap at the time stood at £138.66 million, while it had an EPS (earning per share) of -0.31.
Card Factory plc (LON: CARD)
The returns offered by the speciality retail firm focused on greeting cards and gifts, Card Factory plc, stood at 50.72% and 32.54% on annual and YTD basis as of 21 December. At around 11:30 AM (GMT) on the day, CARD shares were trading at GBX 79.00, seeing a hike of 0.51%. The group’s market cap at the time stood at £269.31 million, while it had an EPS of 0.02.
Lookers plc (LON: LOOK)
The returns offered by the speciality retail firm focused on car dealerships, Lookers plc, stood at 22.90% and 19.00% on annual and YTD basis as of 21 December. At around 11:30 AM (GMT) on the day, LOOK shares were trading at GBX 76.80, seeing a hike of 1.86%. The group’s market cap at the time stood at £291.90 million, while it had an EPS of 0.16.