AUS
NZ
UK
CA
USA
FRA
GER
ESP
ITA
NLD
PRT
SWE
GRC
IND
POL
BRA
ZAF
RUS
CHN
UAE
Highlights:
Keywords Studios PLC has announced its acquisition of Certain Affinity, a US-based game-development studio known for its work on major AAA multiplayer titles.
The acquisition is aimed at enhancing Keywords' Create division, particularly in the action genre, and expanding its footprint in the US and Canada.
Certain Affinity has contributed to high-profile franchises such as Halo, Call of Duty, and DOOM, and employs over 180 people across its offices in Austin and Toronto.
Keywords Studios PLC (LSE:KWS) has entered into an agreement to acquire Certain Affinity, a prominent game-development studio based in the United States. Known for its co-development services on major AAA multiplayer titles, Certain Affinity is expected to bolster Keywords' Create division, particularly in the action genre, while also enhancing the company's presence in the US and Canada.
Founded in 2006, Certain Affinity has played a significant role in the development of several high-profile franchises, including Halo, Call of Duty, Hogwarts Legacy, and DOOM. The studio provides a range of services that encompass end-to-end game design, user experience, multiplayer design, as well as audio and cinematics. Currently, Certain Affinity is engaged in the development of EXODUS, a project by Archetype Entertainment, a division of Wizards of the Coast.
The acquisition will see Certain Affinity continue to operate under the leadership of its founder and chief executive, Max Hoberman, along with President Paul Sams. This continuity aims to maintain the studio's established culture and operational expertise post-acquisition.
The financial aspects of the deal include both upfront payments and earn-out components, which will be funded through Keywords' existing revolving credit facility.
Bertrand Bodson, chief executive of Keywords Studios, expressed enthusiasm about the acquisition, stating, “We are thrilled to welcome Certain Affinity to the Keywords Group. They bring a wealth of knowledge, experience, and expertise to our Create division, complementing our existing skills and expanding our presence notably in the US and Canada.”
Hoberman added, “At this most difficult time in the market, we're thrilled to be able to provide stability and a supportive home for our team.” This acquisition marks a strategic move for Keywords Studios, enhancing its capabilities in the competitive gaming industry while providing growth opportunities for Certain Affinity.
