Kalkine: FTSE 100 Retail Updates – Greggs LON:GRG, Burberry LON:BRBY, Marks & Spencer LON:MKS

3 min read | May 29, 2025 02:42 AM PDT | By Team Kalkine Media

Highlights

  • Shore Capital revises its stance on Greggs LON:GRG within the FTSE 250

  • Barclays updates Burberry LON:BRBY outlook as the turnaround strategy progresses

  • Jefferies adjusts rating on Marks & Spencer LON:MKS following recent performance

The UK retail sector, represented in the FTSE 100 and FTSE 250, saw renewed focus following recent broker revisions on key companies. Greggs (LON:GRG), listed on the FTSE 250, experienced a shift in sentiment from Shore Capital. Burberry (LON:BRBY), part of the FTSE 100, received a revised stance from Barclays. Meanwhile, Marks & Spencer (LON:MKS), also listed on the FTSE 100, saw a revised rating from Jefferies.

Greggs LON:GRG receives revised stance amid performance outlook

Greggs, operating within the quick-service food segment, received a downgrade from Shore Capital. While noting that longer-term growth aspirations remain part of the company’s broader vision, the broker remarked that the current pace of expansion may not sustain previous levels. Greggs' recent share movement reflects subdued momentum, and its current financial trajectory has prompted a more cautious view on future performance indicators.

Despite earlier expansion efforts and store rollouts, the broker indicated that near-term catalysts remain limited. The current share performance aligns with broader challenges within consumer-facing food retailers navigating margin pressures and cost dynamics.

Burberry LON:BRBY outlook revised as brand strategy gains traction

Burberry, a longstanding name in the luxury fashion sector, received an updated outlook from Barclays. The broker upgraded the stock from a previous lower-tier rating and adjusted future expectations following Burberry's recent full-year report. During the financial update, the company acknowledged a difficult first half, reflecting broader sector challenges and internal strategic transitions.

Despite declines in revenue and margin compression, Barclays noted that the company’s revised marketing direction and product focus have begun to resonate. The emphasis on Burberry’s core identity, including outerwear and scarves, has been more aligned with consumer expectations, supported by brand messaging through runway shows and campaigns.

The strategic decision to maintain markdown activity without significant brand dilution contributed to the revised stance. As Burberry continues to implement its turnaround strategy, attention remains on stabilising operations and reinforcing brand equity within a competitive luxury market.

Marks & Spencer LON:MKS rating adjusted following financial update

Marks & Spencer, a prominent UK retailer in the general merchandise and food segments, received a rating upgrade from Jefferies. The broker revised its stance after assessing the company’s recent performance, reflecting changes in its operating and financial metrics.

The update follows a period of transformation efforts by Marks & Spencer, focusing on modernisation of store formats, supply chain improvements, and enhancement of its digital platforms. These initiatives have been part of the broader strategic agenda aiming to adapt to evolving consumer habits and competitive pressures.

With the company reporting developments across its core divisions, including stronger trading updates from its food division, Jefferies re-evaluated the business profile. The new rating places Marks & Spencer in a different category compared to prior evaluations, in line with its current trajectory in the FTSE 100 retail landscape.


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