Eagle Eye Solutions’ Managing Director Cédric Chereau Disposes of 100,000 Shares at £5.0226 Each

Director Share Disposal Complies with Regulatory Disclosure Requirements

Eagle Eye Solutions disclosed that Cédric Chereau, Managing Director of its EagleAI division, sold 100,000 ordinary shares of 1 pence each (ISIN: GB00BKF1YD83) on 20 July 2026 via the London Stock Exchange AIM platform. This disclosure adheres to regulations for persons discharging managerial responsibilities (PDMRs) and ensures transparency around insider share transactions.

The shares were sold at £5.0226 per share. This announcement serves as the initial notification of the transaction rather than a correction or update. After the sale, Chereau retains a beneficial interest in 100,640 shares, equating to 0.33% of Eagle Eye’s issued ordinary share capital. The company noted that aggregate beneficial interests of directors and PDMRs remain unchanged, indicating this transaction represents a redistribution of individual holdings without materially affecting overall management ownership.

Cédric Chereau’s Role and Shareholding in EagleAI

As Managing Director of EagleAI, a division of Eagle Eye Solutions Group, Cédric Chereau is classified as a PDMR under AIM market regulations. Prior to the transaction, he held approximately 200,640 shares, making this sale a 50% reduction in his personal shareholding.

Following the disposal, Chereau’s beneficial interest stands at 100,640 shares, or 0.33% of issued capital, reflecting a meaningful but minority stake. The company’s statement that total director and PDMR holdings remain constant suggests other insiders may have adjusted their holdings concurrently, maintaining management ownership stability. Chereau’s retained stake underscores his ongoing commitment to the company’s future performance.

Eagle Eye’s AI-Driven Loyalty and Customer Engagement Platform

Eagle Eye Solutions Group operates a cloud-native, API-first AI-powered loyalty and promotions platform that enables major consumer brands to deliver personalised customer engagement at scale. Certified by the MACH Alliance, the platform combines native AI capabilities with loyalty and promotions features to achieve one-to-one personalisation across millions of customers worldwide.

The platform processes over 1.7 billion personalised offers weekly and manages loyalty wallets for more than 750 million customers globally. Industry recognition from Gartner, Forrester, IDC, and QKS validates Eagle Eye’s market position and technological expertise, positioning it as a key player in customer loyalty and marketing automation technology.

Diverse Global Client Base Across Retail, Grocery, Hospitality, and Travel

Eagle Eye’s clientele includes prominent retailers and grocers such as Loblaws, Giant Eagle, Wakefern, Asda, Tesco, Morrisons, E.Leclerc, Carrefour, and the Woolworths Group, highlighting significant penetration in the grocery sector worldwide. Specialist retailers like JD Sports further diversify its customer base beyond grocery.

This broad customer portfolio spans multiple sectors and geographies, including the US, Europe, Australia, and New Zealand, providing revenue diversification. The platform’s weekly execution of 1.7 billion personalised offers reflects substantial transaction volume and revenue generation across these markets, supported by long-term relationships with established global brands.

Share Sale Conducted on AIM Market and Market Context

The 100,000-share sale occurred on 20 July 2026 on the London Stock Exchange’s AIM market at £5.0226 per share. AIM serves smaller and growing companies with distinct regulatory standards compared to the main market. The announcement does not specify whether the sale price represented a premium or discount relative to recent market prices, nor does it detail market conditions at the time.

Public information does not clarify the immediate impact on Eagle Eye’s share price. The sale by a PDMR may be driven by portfolio rebalancing, liquidity needs, or other personal financial reasons, which were not disclosed. Investors should consider this transaction alongside contemporaneous market data and trading activity for a comprehensive assessment.

Regulatory Compliance for Director and PDMR Share Transactions

This disclosure follows mandatory regulatory requirements under the Market Abuse Regulation (MAR) and AIM rules for transactions by persons discharging managerial responsibilities. The announcement includes detailed information such as the identity of the individual, their role, transaction specifics, financial instrument identifiers, and execution venue, ensuring transparency and market integrity.

Classified as a PDMR, Chereau’s transaction was reported promptly as an initial notification. The inclusion of the ISIN (GB00BKF1YD83), transaction price (£5.0226), volume (100,000 shares), and execution platform (LSE AIM) meets stringent disclosure standards designed to inform investors of insider dealings.

Eagle Eye’s Financial and Compliance Infrastructure

The announcement provides company contact details, including numbers for general enquiries and offices of CEO Tim Mason and CFO Lucy Sharman-Munday. Canaccord Genuity Limited acts as nominated adviser and joint broker, with Shore Capital also serving as joint broker. Alma Strategic Communications manages corporate communications and media relations, reflecting robust compliance and investor relations capabilities typical of established AIM-listed companies.

The company’s legal entity identifier (LEI: 2138002S1AIBVVMZ7A21) and structured disclosure format demonstrate adherence to global regulatory standards and transparent reporting protocols, enhancing investor confidence in Eagle Eye’s governance.

Management Ownership and Corporate Governance Insights

The company confirms that despite Chereau’s share sale, the aggregate beneficial interests of directors and PDMRs remain unchanged, indicating stable ownership concentration and governance structure. Retaining 100,640 shares (0.33% of issued capital) signals Chereau’s sustained confidence in Eagle Eye’s prospects despite reducing his stake by half.

Insider shareholding patterns often provide insights into management’s confidence and valuation views. While motivations behind Chereau’s sale were not disclosed, investors should evaluate this transaction in the context of Eagle Eye’s financial performance, market position, and any concurrent corporate developments.

Eagle Eye’s Position in the Loyalty and Marketing Automation Industry

Operating in the customer loyalty, marketing automation, and retail technology sector, Eagle Eye offers an AI-enhanced platform that supports retailers and consumer brands in managing customer relationships and targeted marketing. Its MACH Alliance certification confirms compliance with modern composable, API-first software architecture, differentiating it from legacy loyalty solutions.

With a major global customer base and weekly execution of 1.7 billion personalised offers across 750 million loyalty wallets, Eagle Eye is a significant infrastructure provider in this space. Recognition from Gartner, Forrester, IDC, and QKS further validates its competitive technology and market standing, underpinning prospects for sustained growth and innovation.