Festive fervour likely to boost Black Friday sales in Australia

Highlights 

  • This year’s Black Friday shopping sales are likely to be the biggest one ever.
  • Aussies spent over AU$5.57 billion in November last year, and this record-breaking number is anticipated to be crossed this time.
  • Australia’s banking giant Commonwealth Bank (CBA) believes that this weekend is going to be a big one for sales.

Australia is in a mood for celebration. Now that Christmas is just a month away, preparations are in full swing, and Aussies are busy shopping for this grand festival. The last few days have witnessed a drastic jump in online shopping, and businesses are all prepared to make the most out of this opportunity.

Australian Retailers Association recently stated that Australian citizens are expected to spend AU$5.4 billion this weekend. It is anticipated that Black Friday shopping sales are going to be the biggest one yet. Meanwhile, Australia Post predicts that people will throng to this year’s Black Friday/Cyber Monday sales, with buyers expected to outnumber the previous year’s event. 

 

As per reports, November month of 2020 witnessed the biggest amount of online shopping ever, an increase of 55% on the prior year. Most of the orders reported were from the Black Friday weekend. 

Aussies spent over AU$5.57 billion in November last year, and this record-breaking number is anticipated to cross this time.

Australia Post Executive General Manager Business, Government and International Gary Starr was quoted as saying that soon after last year’s bumper cyber sales weekend, the government business enterprise saw two of its busiest days ever, handling 3.22 million parcels on December 1 and 3.12 million on December 2. 

Starr added that in order to ensure that the Christmas presents reach people’s doors as the earliest, they have set themselves up with 30% more processing capacity, more planes in the air, and thousands of additional people to sort and deliver parcels. Meanwhile, Australia’s banking giant Commonwealth Bank (CBA) believes that this weekend is going to be a big one for sales.

As per the recent CommBank shopping observation, 82% of Australian citizens will try to make the most of any discount or rewards, while 80% said they are inspired to shop again at those retails which are offering discounts or rewards.

 

 

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