OpenAI Endorses California Bill for AI Content Labeling

August 29, 2024 05:30 PM AEST | By Team Kalkine Media

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OpenAI Endorses California Bill for AI Content Labeling — Image source: shutterstock

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OpenAI has expressed support for California Assembly Bill 3211(AB 3211), which proposes the implementation of watermarks on AI-generated content, marking a shift in the company’s stance on AI-related legislation. The endorsement follows OpenAI's previous opposition to Senate Bill 1047 (SB 1047), which focuses on safety testing requirements for AI models.

Jason Kwon, OpenAI's Chief Strategy Officer, has publicly supported AB 3211, which mandates that AI-generated photos, videos, and audio clips include identifiable watermarks in their metadata. This measure aims to help users distinguish between AI-created content and human-produced material, addressing concerns about the spread of misinformation, particularly in the context of political content.

The support for AB 3211 contrasts with {OpenAI} earlier resistance to SB 1047 introduced on February 7. SB 1047, proposed by California State Senator Scott Wiener and co-authored by Senators Richard Roth, Susan Rubio, and Henry Stern, would require AI developers to conduct safety testing on their models. OpenAI argued that SB 1047 could impede innovation and potentially drive AI developers out of California. Kwon expressed concerns that such legislation might stifle growth and slow technological advancement in the sector.

AB 3211, introduced by Assemblymember Buffy Wicks on February 16, focuses on the transparency of AI-generated content rather than the development process itself. OpenAI's support highlights a preference for regulatory measures that address content authenticity and user trust, rather than operational constraints.

California lawmakers have been active in proposing AI-related regulations, with 65 bills introduced in 2024 alone. These include initiatives aimed at ensuring algorithmic fairness and protecting the intellectual property of deceased individuals.

As of August 26, AB 3211 has passed its second reading and is set for a third reading. Should it advance and pass by August 31, it will proceed to Governor Gavin Newsom for approval or veto by September 30.

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