Terms Beginning With 'e'

Early Adopter

  • January 02, 2020
  • Team Kalkine

An early adopter (aka lighthouse customer) is typically an early customer of any particular company or technology. The term was first coined in the theory of Diffusion of Innovations from Everett M. Rogers. Early adopters help the companies to better understand the willingness of the customer to consume or use the products.

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