Blue Ant Media (TSX:BAMI) Acquires MagellanTV in USD 12Mn Deal

3 min read | October 02, 2025 05:37 AM PDT | By Team Kalkine Media

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Blue Ant Media (TSX:BAMI) Acquires MagellanTV in USD 12Mn Deal — Image source: © 2025 Krish Capital Pty.Ltd

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Highlights

Blue Ant Media acquires MagellanTV for USD 12 million.

Deal expands SVOD, AVOD, and FAST channel distribution across 13 countries.

Co-founder Greg Diefenbach joins Blue Ant as EVP, Streaming.

Blue Ant Media Corporation (TSX:BAMI), a global streaming, production, and rights-management business, announced it has acquired MagellanTV LLC ("MagellanTV"), a digital streaming company delivering premium factual content worldwide, for USD 12 million.

The acquisition expands Blue Ant’s Global Channels and Streaming division, enhances monetization opportunities across subscription and advertising models, and strengthens the Company’s position as a provider of premium factual content to global audiences.

Founded in 2018 by Greg Diefenbach and Thomas Lucas, MagellanTV operates a subscription video-on-demand (SVOD) platform, as well as advertising video-on-demand (AVOD) and free ad-supported streaming television (FAST) channels. Its portfolio covers history, science, space, nature, and true crime programming. Distribution partnerships include Roku, Amazon, Apple, Samsung, LG, Comcast, Vizio, Pluto TV, and Google, reaching audiences in 13 countries across more than 20 platforms.

“This acquisition of MagellanTV increases Blue Ant's scale and adds audiences and distribution capabilities that are highly complementary to our business,” said Michael MacMillan, CEO, Blue Ant. “MagellanTV's business model is primed for optimization within our global infrastructure, and we're thrilled to welcome the talented team to Blue Ant.”

As part of the integration, MagellanTV co-founder Greg Diefenbach will join Blue Ant as Executive Vice President, Streaming, where he will oversee direct-to-consumer and subscription video operations, reporting to Carlyn Staudt, President, Global Channels and Streaming. Co-founder Thomas Lucas will remain involved for several months to support the transition and maintain continuity for partners and subscribers.

“Joining Blue Ant creates new opportunities to scale MagellanTV's platform, while contributing to Blue Ant's expansion as a leading factual content provider,” said Diefenbach and Lucas. “We look forward to working closely with the Blue Ant team to expand our offerings, unlock synergies, and connect with audiences around the globe.”

Strategic Rationale

The acquisition represents Blue Ant Media’s first major strategic move following its recent reverse takeover (RTO). It reflects the Company’s intent to grow through targeted mergers and acquisitions while enhancing its direct-to-consumer presence.

Scale: MagellanTV brings an established subscriber base and a growing global footprint, broadening Blue Ant’s monetization avenues across SVOD, AVOD, and FAST.

Synergies: Blue Ant plans to integrate more than 1,500 hours of its owned library into MagellanTV, reducing reliance on third-party licensing and revenue-sharing. Operational efficiencies from consolidated infrastructure and cross-promotion across Blue Ant’s portfolio are also expected.

Strategic Fit: With MagellanTV’s focus on factual genres, the deal aligns with Blue Ant’s core content strategy and strengthens its position as a key supplier of factual programming to distributors and streaming audiences worldwide.

By combining MagellanTV’s global reach with its own content and infrastructure, Blue Ant Media is set to expand its role in factual content distribution across multiple digital platforms.

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