For those new to investing, selecting the right investment app is a crucial step, second only to choosing the actual investments. It’s important to note that the app making the most headlines may not be the best fit. The ideal app will depend on individual needs, goals, and investment timeline.
Key app features—usability, fees, investment options, trading capabilities, and educational resources—play a critical role in meeting these criteria. To help narrow down the options, Forbes Advisor evaluated numerous apps based on these factors, identifying the top choices for different types of investors.
What Is an Investment App?
An investment app is a mobile service that allows users to invest in various financial markets, such as stocks, bonds, mutual funds, and cryptocurrencies. These apps provide a convenient way to manage investments, track portfolio performance, and make informed decisions, often featuring real-time stock quotes, research tools, and trading options. Many apps also offer automated services, such as robo-advisors, to manage portfolios based on users' risk tolerance and goals.
What to Look for in an Investment App
Beginners should prioritize user-friendly platforms with strong educational tools. Since investing is typically a long-term commitment, look for an app with low fees, robust research features, and a variety of account types that can support growth as experience levels increase.
It's also essential to consider the company behind the app. A high-quality web-based experience and reliable customer service can enhance the overall experience as investing needs expand beyond the app itself. The top choices highlighted by Forbes Advisor reflect these qualities across brokerage, robo-advisor, and crypto exchange categories.