Why word of mouth recommendations for businesses matter? | Allie Hilmer, Founder of Zippycrowd

While most companies are busy inflating their paid social media budgets or expanding their video personnel, precious few are focused of the simple power of something less expensive, more personal, and typically more effective: word of mouth. Word of mouth is intensely personal, saves time and capitalises on trust. Allie Hilmer Founder & CEO of ZippyCrowd tells us why word of mouth recommendations for businesses matter.

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