From tech-advanced products like iPhones, MacBooks, Smartwatches, iPads, computer peripherals to top-notch services like Apple pay, iTunes music library, app store , and Apple TV online streaming service. Everything is highly integrated, providing a seamless experience across the device. Apple is also competing head-to-head with giants like Google and Microsoft. Apple’s maps service, cloud storage , and operating systems are a direct competition to these giants.
U.S. Department of Justice probes into Apple and Google partnership Last week U.S. Department of Justice (DOJ) launched a probe over the exorbitant payments that Google makes to Apple to be the iPhone’s default search tool. According to some public estimates, DOJ quoted that Google pays Apple somewhere between $8 billion to $12 billion per year to be their default search engine.
* Outlook Apple seems to have been working on this search engine for a long time as the company has hired a number of search experts in recent years including Google’s head of search, John Giannandrea, in April 2018.