How are Laybuy shares performing? Does the Company pay dividend?


  • BNPL company Laybuy Group started its journey in 2017. The Company holds a strong position in New Zealand and the UK and has a growing presence in Australia.
  • The Company debuted on the ASX on 07 September 2020 and has made significant progress since then. However, the stock has witnessed a challenging time since its debut.
  • Recently, Laybuy completed a capital raise of AU$40 million (via placement and SPP) to speed up its growth in the UK.
  • The Company does not pay a dividend at present.

Laybuy Group Holdings Limited (ASX:LBY) is an aggressive Buy Now Pay Later (BNPL) provider which made its ASX debut on 07 September 2020. The Company holds a market-leading position in New Zealand and the UK and has a growing presence in Australia.

Source: Copyright © 2020 Kalkine Media

Laybuy Group debuted in New Zealand in May 2017. Gary Rohloff and his wife Robyn and sons James and Alex build the Laybuy platform. Gary found a market prospect after seeing that the conventional layby payment method was not user friendly and was a bulky product for merchants to manage.

At present, Laybuy’s payment platform offers a payment platform that allows consumers to divide the payment of buys online and offline around six weekly, interest-free instalments, the initial being at the point of sale (POS).

Laybuy doesn’t pay dividends to its shareholders at present.

Laybuy’s History

Since Laybuy started the business in 2017, the Company made significant progress during this time frame. Below are a few milestones achieved by the Company from 2017 till 2020.


Stock Performance

Post the IPO, Laybuy shares started trading at AU$2.05. However, since then, the Company witnessed a significant drop in its share price (~75%). By the end of the day’s trade on 22 June 2021, the shares settled at AU$0.515. LBY has a market cap of AU$124.67 million.

Source: Refinitiv Eikon

Recent developments

Completion of AU$35 million placement and AU$5 million via SPP

On 19 May 2021, Laybuy finalised a capital raise of AU$35 million from new as well as current institutional & sophisticated investors via placement. The Company raised fund to support its growth in the United Kingdom. These funds would be invested in technology, marketing, & individuals to speed up LBY’s growth in the United Kingdom.

It also completed its share purchase plan on 21 June 2021 and raised AU$5 million in this process. The SPP received strong support with ~ AU$14.4 million of valid applications received from qualified shareholders.

As per Gary Rohloff, Laybuy’s Managing Director.

Trading Update:

On 6 May 2021, LBY provided a trading update for April 2021 and reported record sales throughout all areas during its Laybuy Mania. Laybuy Mania was organised in the final week of April 2021. The Company noted record sales in the United Kingdom, Australia, and New Zealand compared to the previous Mania events.

  • Laybuy reported a Gross Merchandise Value of NZ$2.9 million in 2 days of this Mania event in the UK.
  • The figures represent a growth of 70% on Mania conducted in April 2020 & 32% compared to Mania organised in November 2020.
  • In ANZ, the Gross Merchandise Value was NZ$1.9 million in a one-day event, up 3% Mania April 2020 and 11% on Mania November 2020.

FY2021 Highlights

For the full year ended 31 March 2021, Laybuy’s FY2021 operating metrics include:

  • Gross Merchandise Value (GMV) was NZ$296 million in the UK, up 504% compared to the previous corresponding period.
  • ANZ GMV for the period improved b 65% to NZ$293 million.
  • Total active customers during the period increased by 87% to 756,000 and active merchants by 75% to 9,126 in the UK and ANZ.


Quarterly Rebalance

In the quarterly rebalance announced on 12 March 2021, LBY was included in the All Ordinaries index.

The content, including but not limited to any articles, news, quotes, information, data, text, reports, ratings, opinions, images, photos, graphics, graphs, charts, animations and video (Content) is a service of Kalkine Media Pty Ltd (Kalkine Media, we or us), ACN 629 651 672 and is available for personal and non-commercial use only. The principal purpose of the Content is to educate and inform. The Content does not contain or imply any recommendation or opinion intended to influence your financial decisions and must not be relied upon by you as such. Some of the Content on this website may be sponsored/non-sponsored, as applicable, but is NOT a solicitation or recommendation to buy, sell or hold the stocks of the company(s) or engage in any investment activity under discussion. Kalkine Media is neither licensed nor qualified to provide investment advice through this platform. Users should make their own enquiries about any investments and Kalkine Media strongly suggests the users to seek advice from a financial adviser, stockbroker or other professional (including taxation and legal advice), as necessary. Kalkine Media hereby disclaims any and all the liabilities to any user for any direct, indirect, implied, punitive, special, incidental or other consequential damages arising from any use of the Content on this website, which is provided without warranties. The views expressed in the Content by the guests, if any, are their own and do not necessarily represent the views or opinions of Kalkine Media. Some of the images/music that may be used on this website are copyright to their respective owner(s). Kalkine Media does not claim ownership of any of the pictures displayed/music used on this website unless stated otherwise. The images/music that may be used on this website are taken from various sources on the internet, including paid subscriptions or are believed to be in public domain. We have used reasonable efforts to accredit the source wherever it was indicated as or found to be necessary.

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. OK