- Consumers are more inclined towards brands offering products that are organic, cruelty-free and free from harsh chemicals.
- Skin Elements is driven by its focus on SKN (Science Knowledge and Nature), which governs everything done in the Company.
- Skin Elements’ product pipeline is produced through an environment-friendly and cruelty-free process to offer better alternatives to chemical-containing products.
Australian skincare company Skin Elements Limited (ASX: SKN) is in a sweet spot amidst the growing focus on natural products. The past couple of years saw consumers more drawn towards brands offering products that are organic, cruelty-free and free from harsh chemicals. The demand has been typically fueled by side effects of harsh chemicals leading to skin irritation and allergies.
While the demand was seen steadily growing in the pre-pandemic scenario, an uptick in conscious consumerism post the COVID-19 outbreak has further driven consumers to cherry-pick products to impact society positively.
Current upbeat market settings continue to provide positive momentum to Skin Elements’ product range. With this backdrop, let us explore the organic and natural side of Skin Elements.
Science Knowledge Nature (SKN) focus of Skin Elements
Skin Elements is dedicated to designing and formulating natural, organic, health and wellness products for the global market. The Company is driven by its focus on SKN (Science Knowledge and Nature), which governs everything done.
Notably, these core values help the Company concentrate on utilising the power of nature to rejuvenate, revitalise, rehydrate, and protect skin without the use of chemicals so that people of all ages benefit.
What’s more, the Company’s Point of Difference is its 15 years of extensive research and development into designing, formulating and testing all-natural, organic health and wellness skincare products. Given its commitment towards society, Skin Elements sources the best and most healthy ingredients, processed using the Company’s expertise in natural science and innovation to produce industry-leading products.
Skin Elements’ offerings align well with market momentum
Skin Elements’ product pipeline is produced through an environment-friendly and cruelty-free process to offer better alternatives to chemical-containing products. Let us look at how the SKN product range is committed to ensuring natural wellness.
Source: SKN Presentation, dated 29 January 2021
SuprCuvr- With an effectiveness of 99.99999% confirmed against COVID 19, Invisi Shield SuprCuvr is a 100% plant-based, proprietary formula that is vegan, biodegradable, non-flammable, non-corrosive, and cruelty free. Moreover, SuprCuvr also does not contain typical chemical ingredients seen in disinfectant products.
Soléo Organics- The award-winning sun protection cream is based on all-natural, organic ingredients to protect skin from UV-A and UV-B solar radiation. It also offers moisturising care to skin.
PapayaActivis- The Company’s therapeutics range is used to treat a range of skin conditions. The Papaya-based filtrate contains the highest percentage of SE Papaya Formula in the market by far. It was developed using a powerful papaya extract base supplemented by proven ingredients used in traditional herbal medicine.
Invisi Shield- Chemicals and alcohol-free antibacterial sanitiser effectively kill coronavirus at levels thought only possible using alcohol. In addition, Invisi Shield is non-sticky, non-oily, fragrance free and does not sting or dry skin.
Elizabeth Jane range of products- All natural & organic cosmetics-Elizabeth Jane range has ingredients such as Argireline and Cannabis ideal for sensitive skin. They provide an effective alternative to synthetic chemical-based cosmetic care for skin.
With its products ticking off all the right boxes in current skin wellness settings, Skin Elements is well positioned to leverage booming markets for natural and organic skincare products.