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Emerge Gaming Limited (ASX:EM1), an online gaming platform provider from the telecommunication services sector, announced that after the extensive research and planning, it is going to launch ArcadeX in Australia and other tier 1 countries in March 2019.
The South African pilot testing was highly successful which demonstrated an outstanding brand engagement supported by engagement metrics which included 150,000 monthly game sessions, more than 15 minutes average engagement time along with an impressive bounce rate which was less than 5%. The company launched a new UI/UX platform which optimized the stronger results, with an ideal gaming experience as well a perfect opportunity for brands in Australia, US, UK, and Europe.
The company also entered into a partnership with the Meerkats, a leading multinational brand agency, which got engaged by ArcadeX to optimize the advertising environment within their tournament gaming platform with maximum impact and minimum gaming disruption.
Through the Arcade X platform, the Australian brands will get a market opportunity to build bespoke branded games. It can have opportunities where it can partner for branded engagement within the variety of tournament style gaming environments as well as deliver creative messaging to reach the audience as part of a programmatic schedule.
The media platform is an analytical platform with the refined user experience. It also included a range of new advertising packages as well as a full suite of native iOS and Android Application. With the introduction of refined Arcade X, the Platform Iteration with SDK got improved. It also enhanced the White Labelling potential for capitalizing the Tier 1 brands with large marketing budgets.
The launch of ArcadeX platform in Australia will include both iOS as well as Android apps which is designed in such a manner that it will optimize gaming for casual gamers and there will also be an opportunity for the significant gaming opportunities. This platform is fully tracked through an integrated analytics platform which provides live ROI reporting for brands to review active user engagement. Through these analytics, it would be easy to understand demographics of the audience. It will also help in understanding the granular levels of ROI gained using ArcadeX as a tool to grow their brands as well as customize the gaming experience as per the demand.
On 11 February 2018, Emerge Gaming started the distribution of Cloudzen Technology -GameCloud which is a revolutionary game streaming technology. Arcade X along with the GameCloud will be targeting developed, high-value tier 1 markets such as Australia and USA. The roll-out strategy is further complemented by EM1âs existing regional expansion strategy to target emerging markets as per the Arcade Xâs Telco Value Added Services (VAS) model. The monetization of the âGameCloudâ will be primarily through the subscription fees generated from passionate gamers which will vary from region to region.
Also, on 4 December 2018, EM1 entered into a global distribution agreement with the Cloudzen Pte Ltd (âCloudzenâ) to access its intellectual property âGameCloudâ which will enable EN1 in streaming multiple high-quality games on mobile phones.
In the last six months, the stock has generated a negative return of 35.71%. By the end of the trading session on 19 February 2019, the closing price of the stock was A$0.010 which was 11.111% above its previous trading dayâs closing price. The stock has a market capitalization of A$5.29 million and approximately 587.59 million outstanding shares.
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