Rocket Companies Ignites National Singalong with "Own the Dream" Super Bowl Campaign

February 10, 2025 03:59 AM PST | By Team Kalkine Media

Rocket Companies Ignites National Singalong with — Image source: Shutterstock

A Tribute to Home: Reimagining an Iconic Song

At the heart of the campaign is an emotional and nostalgic tribute to the significance of home. Featuring a reimagined version of John Denver’s classic "Take Me Home, Country Roads," the ad captures everyday moments that define the American dream—children playing in backyard sprinklers, families embracing, and veterans reuniting with loved ones. Each scene underscores the idea that home is not just a place but a feeling, deeply rooted in connection and belonging.

Creative Collaboration: A Blend of Emotion and Spectacle

Rocket Companies partnered with the independent award-winning agency Mirimar to craft this unforgettable campaign. The ad was directed by Matthew Dillon Cohen in his Super Bowl debut, blending cinematic storytelling with raw emotion to deliver a powerful message. The historic singalong that followed further amplified the impact, transforming the campaign into a shared national experience.

Reinforcing Rocket’s Mission: Expanding Homeownership

Beyond the spectacle of the Super Bowl, "Own the Dream" reinforces Rocket Companies' long-standing commitment to making homeownership more accessible for Americans. As part of its 40-year legacy, Rocket is not only embracing a refreshed brand identity but also doubling down on its mission to help more people achieve the dream of owning a home.

Through its innovative financial solutions, Rocket continues to bridge the gap for aspiring homeowners, ensuring that more individuals and families can experience the joy of having a place to call their own.

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