NASDAQ Today Celsius (NASDAQ:CELH) and Shifts in the Functional Beverage Market

May 14, 2025 01:19 AM PDT | By Team Kalkine Media
 NASDAQ Today Celsius (NASDAQ:CELH) and Shifts in the Functional Beverage Market
Image source: shutterstock

Highlights

  • Schonfeld Strategic Advisors LLC reduced its stake.
  • HM Payson & Co. and S.A. Mason LLC.
  • Show mixed views on Celsius.

This article examines recent developments surrounding Celsius (NASDAQ:CELH), a key player in the functional energy drink market. As part of the NASDAQ Today, the company is driving innovation in fitness and metabolism-enhancing beverages, contributing to ongoing shifts in the consumer beverage sector.

Schonfeld’s Strategic Repositioning

Schonfeld Strategic Advisors LLC recently reduced its position in Celsius Holdings, trimming a portion of its stake by a significant margin. The firm now holds a smaller number of shares. 

Other Institutional Movements

HM Payson & Co. notably expanded its position by over one hundred percent, and S.A. Mason LLC doubled its stake. These changes reflect growing confidence in the company’s continued market presence and expanding operations.

Mixed Outlook in Market Performance

Celsius has experienced some fluctuations in performance metrics. Although stock activity has shown volatility, analysts are divided in their outlook on the company. Some have upgraded their assessment of Celsius, while others have opted for more cautious perspectives. Regardless, the company continues to demonstrate a strong standing in its sector, maintaining a notable position within the broader market indices.

Institutional Confidence in the Beverage Sector

As Celsius continues to expand its product offerings across diverse markets, including the U.S., Australia, and Europe, it remains a central player in the functional beverage space. With a broad product portfolio and a focus on fitness and health-conscious consumers, the company is well-placed to cater to shifting market demands.

Strategic Leadership Changes

Within Celsius, (NASDAQ:CELH) insider activity has been evident, with select executives making adjustments to their holdings. Despite these movements, the company’s leadership continues to steer its operational strategies toward further growth and expansion. These decisions reflect the ongoing tactical shifts within the organization, which align with broader market movements.


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