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Lulu's Fashion Lounge Holdings, Inc. (Nasdaq:LVLU), the attainable luxury brand renowned for its stylish offerings for women, has announced an exciting strategic collaboration with Dillard's, one of the largest fashion retailers in the United States. This partnership marks a pivotal milestone in Lulus’ wholesale strategy, designed to broaden the brand's distribution and reach new audiences across key markets.
As part of this collaboration, Lulus will showcase its latest collections in over 30 Dillard’s locations nationwide, featuring a curated selection of special occasion and event apparel. These offerings reflect Lulus' commitment to style, quality, and accessible luxury, ensuring that Dillard's customers can easily access the brand’s signature unapologetically feminine designs and exceptional craftsmanship. Moreover, Lulus is set to introduce an expanded Prom collection at Dillard's in early 2025, further solidifying its presence in the competitive special occasion wear market.
Crystal Landsem, CEO of Lulus, emphasized the significance of this partnership, stating, "Working with Dillard's is a pivotal step in our broader strategy to amplify Lulus’ presence in key markets. Dillard’s is one of the nation's largest fashion retailers, and by aligning with them, we extend our brand's reach to meet the evolving demands of our customers. This collaboration is a testament to our commitment to strategic growth and mutual success, and we are confident it will yield significant benefits for both brands as we move forward together."
Alexandra Dillard Lucie, Vice President of Merchandising at Dillard's, echoed this sentiment, adding, "We are happy to welcome Lulus to Dillard's just in time for homecoming! The brand brings a new, fresh, and modern addition to our social occasion collection. Many of our younger, contemporary customers already know of Lulus' tremendous appeal, and we are pleased to present it at Dillard's."
This collaboration comes on the heels of Lulus’ record performance in the second quarter of 2024, particularly within its special occasion and bridesmaids categories. This success reinforces Lulus’ position as the go-to destination for women’s fashion for all of life’s memorable moments. By partnering with Dillard’s, Lulus aims to enhance its visibility and accessibility, capitalizing on key wholesale partnerships to grow its brand.
Lulus’ wholesale expansion is a continuation of the success generated by its “Friends for Life” campaign, the company’s first-ever multi-channel brand initiative. Additionally, the “Lulus Loves” collaborations have brought together compelling brands that resonate with Lulus’ core customers, enriching their shopping experience. In 2024 alone, Lulus launched “Lulus Loves” collections with notable brands like Boys Lie, D’Amelio Footwear, Levi's®, Sister Jane, and Vans, among others.
Looking ahead, Lulus is focused on strategically expanding its reach through partnerships that align with its vision and customer demographics. This collaboration with Dillard's not only opens new retail avenues for Lulus but also reinforces its commitment to providing quality fashion that meets the needs of today’s modern woman.
