Kraft Heinz to remove artificial colors from Jell-O and Kool Aid, among other brands, by 2027

June 17, 2025 04:00 AM PDT | By EODHD

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Kraft Heinz to remove artificial colors from Jell-O and Kool Aid, among other brands, by 2027 — Image source: Kalkine Media

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Kraft Heinz (KHC) is getting rid of synthetic dyes across the remaining 10% of its US portfolio that contains them. That means changes are coming for beverage and dessert items like Crystal Light, Kool-Aid, Jell-O, and the marshmallow brand Jet Puffed. Kraft Heinz will remove the artificial colors and replace them with natural colors. If that is not possible, it plans to reinvent the items with new colors. Effective immediately on Tuesday, the company will not launch any new products that contain the food additives.

"The vast majority of our products use natural or no colors, and we've been on a journey to reduce our use of Food, Drug & Cosmetic (FD&C) colors across the remainder of our portfolio," North America president Pedro Navio said in the release.Just say no to food dyes? (Getty Creative)·memoriesarecaptured via Getty Images The company removed artificial flavors, colors, and preservatives from Kraft Mac & Cheese in 2016. This announcement comes amid growing scrutiny of food additives. During the final days of former former President Joe Biden's term, the Food and Drug Administration (FDA) announced the ban of Red Dye No. 3 by 2027. In April, Health and Human Services (HHS) Secretary Robert F.

Kennedy Jr. said he wants "real and transformative" change by "getting the worst ingredients out” of food, according to a letter viewed by Yahoo Finance that summarized the HHS secretary's remarks to the Consumer Brands Association. By the time he leaves office, RFK Jr. wants to remove artificial coloring from the entire food supply. Per the list of ingredients, Kool-Aid Unsweetened Grape Powdered Drink Mix available on Walmart's website contains Red 40 and Blue 1.

Another offering, Kool-Aid Unsweetened Cherry Powdered Soft Drink Mix, contains Blue 1. Strawberry Jell-O has "artificial flavor" listed under the title and includes Red 40 in the ingredients. NasdaqGS - Delayed Quote•USD (KHC) Follow View Quote Details 25.79 - (-1.11%) At close: June 16 at 4:00:00 PM EDT KHCGIS ^GSPC Advanced Chart This comes as Kraft Heinz, General Mills (GIS), and WK Kellogg (KLG) are facing multiple headwinds, including healthier eating trends, GLP-1s, and the impact of macro uncertainty in general, causing consumers to be extra intentional about discretionary snack purchases. Kraft Heinz's overall portfolio — ranging from Jell-O to Lunchables — saw its volume mix drop 5.6 percentage points in the quarter. Kellanova (K), which is behind brands like Cheez-Its and Pringles, saw its volume decline in North America.

The company is in the process of being acquired by Mars. Brooke DiPalma is a senior reporter for Yahoo Finance. Follow her on X at @BrookeDiPalma or email her at [email protected]. Click here for all of the latest retail stock news and events to better inform your investing strategy View Comments

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