Innovative Eyewear stock soars after partnership with Smartech Retail

June 20, 2025 09:34 AM PDT | By EODHD

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Innovative Eyewear stock soars after partnership with Smartech Retail — Image source: Kalkine Media

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Investing.com -- Innovative Eyewear Inc (NASDAQ:LUCY) stock surged 65.8% following the announcement of a partnership with Smartech Retail Group to showcase its smart eyewear collections in premium department stores. The manufacturer of smart eyewear under brands including Lucyd, Reebok, Eddie Bauer, and Nautica will feature its Reebok Powered by Lucyd collection alongside other tech brands like Sonos (NASDAQ:SONO) and Segway. The showcase is scheduled to launch on July 22, 2025, at Smartech’s new location in New York City’s Times Square. This brick-and-mortar retail expansion represents a strategic move for Innovative Eyewear, as CEO Harrison Gross noted that prospective customers "greatly benefit from live demos" which "often leads to rapid product adoption as they experience the value of the smart features firsthand." James Keating, Global Business Development Manager at Smartech Retail Group, described smart eyewear as "fast becoming the gateway to a more seamless, connected lifestyle" and praised Lucyd’s products as combining fashion with function. Smartech operates tech departments in some of the world’s most famous department stores, potentially giving Innovative Eyewear’s products significant exposure to new customers in high-traffic retail environments.

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