Genius Sports gains after announcing that it expanded its deal with the NFL

June 11, 2025 06:09 AM PDT | By EODHD

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Genius Sports gains after announcing that it expanded its deal with the NFL — Image source: Kalkine Media

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[The National Football League West Coast Office in Inglewood, CA.] Genius Sports Limited (NYSE:GENI [https://seekingalpha.com/symbol/GENI]) announced on Wednesday that it has agreed to a multi-year extension and expansion of the company's existing strategic technology partnership with the NFL. The company first partnered with the NFL in April 2021. The initial agreement made Genius Sports (NYSE:GENI [https://seekingalpha.com/symbol/GENI]) the exclusive distributor of the NFL's live data and statistics to bookmakers and media companies, replacing the league’s previous partner, Sportradar (SRAD [https://seekingalpha.com/symbol/SRAD]). The new expanded deal stipulates that Genius Sports (GENI [https://seekingalpha.com/symbol/GENI]) will remain the NFL's exclusive distributor of real-time, official play-by-play statistics, proprietary Next Gen Stats data and the league's official sports betting data feed to media companies and sports betting operators globally. In addition to exclusively distributing official NFL data, Genius Sports (GENI [https://seekingalpha.com/symbol/GENI]) will continue as the sole supplier of official NFL watch and bet low latency live games to sportsbooks internationally and will now exclusively represent the in-game advertising inventory.

As part of the agreement, Genius Sports and the NFL will also collaborate on further activation opportunities with FANHub. The expansion of the partnership will also see Genius Sports (GENI [https://seekingalpha.com/symbol/GENI]) power innovations across the NFL ecosystem. "The NFL delivers a tremendous platform to accelerate our business, and we are thrilled to extend and grow our strategic partnership," stated Genius Sports (GENI [https://seekingalpha.com/symbol/GENI]) CEO Mark Locke. "Our expanded NFL partnership further strengthens our leading position at the heart of the sports technology ecosystem, and represents a key milestone in our FANHub rollout, setting a new standard for data-driven immersive experiences for NFL fans, broadcasters, teams, sportsbooks, brands, and sponsors," he added. Shares of Genius Sports (GENI [https://seekingalpha.com/symbol/GENI]) pushed 2.7% higher in premarket trading on Wednesday.

The sports data stock is up 76% over the last 52 weeks. MORE ON GENIUS SPORTS * Genius Sports: Riding The Betting Data Wave With Earnings Re-Rating In Sight [https://seekingalpha.com/article/4792452-genius-sports-riding-the-betting-data-wave-with-earnings-re-rating-in-sight] * Genius Sports: Data Moat With Improving Unit Economics [https://seekingalpha.com/article/4790163-genius-sports-data-moat-with-improving-unit-economics] * Genius Sports Limited (GENI) Q1 2025 Earnings Call Transcript [https://seekingalpha.com/article/4782448-genius-sports-limited-geni-q1-2025-earnings-call-transcript] * Genius Sports beats top-line and bottom-line estimates; reaffirms FY25 outlook [https://seekingalpha.com/news/4441753-genius-sports-beats-top-line-and-bottom-line-estimates-reaffirms-fy25-outlook] * Genius Sports Q1 2025 Earnings Preview [https://seekingalpha.com/news/4441188-genius-sports-q1-2025-earnings-preview]

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