Target recovers from its 3-year low with key consumer trends, quarter results in spotlight

November 04, 2023 07:07 AM PDT | By Invezz
 Target recovers from its 3-year low with key consumer trends, quarter results in spotlight
Image source: Invezz

Target Corporation (NYSE:TGT) is up nearly 5% in the past five days as optimism builds on the stock. The gain overcame a losing streak that saw the stock hit a three-year low of $103 in early October. The previous losses have been caused by dampened discretionary spending, affecting most retail stocks.

Target reports its Q3 2023 earnings on November 15 before the market open. The consensus per share estimate for the quarter is 1.47, lower than the previous year’s 1.54. In its August update, Target said it anticipates a $1.20 to $1.60 adjusted EPS. Should the company exceed estimates for the third quarter, the current gains could continue. However, retail trends will be watched.

The latest comments by Target CEO Brian Cornell add Target stock into the spotlight towards year-end. In a Thursday comment, Cornell indicated that Target’s consumers are “buying less stuff.” The CEO notes decreased spending mainly in discretionary categories of clothing, toys, and home goods. Items were highly demanded during the pandemic also face lower demand.

Cornell’s statement adds a mixed outlook to Target towards year-end when consumer spending tends to rise. He notes that Americans continue to enjoy seasonal shopping, implying more spending during the holiday. That comes even as retail news shows Americans may shell out about $12.2 billion during the holiday quarter.

Analysts’ ratings also give Target stock a mixed outlook. Of 28 analysts tracked by TipRanks, 14 have a buy rating, and an equivalent number have a hold. The rating coincides with a moderate buy for the stock.

Target’s technical outlook – recovery from the $103 lows

Source – TradingView

A technical outlook of Target stock signals the entry of buyers, with the RSI crossing above the midpoint. The stock has yet to reach the overbought zone, with possible further upsides. However, the trend is still bearish, and the stock faces a decline to the $103 low.

Should you buy Target stock?

Although sentiment has improved for Target, the outlook is still mixed and not yet a buy. A highly inflationary environment hurts consumer spending, and Target may continue to suffer. While the holiday quarter may see sales improvements, sustained gains may be hard to achieve. The quarter results will be an opportunity for traders to gauge the stock outlook further.

In the meantime, Target stock may continue with recoveries, which could strengthen after the quarter results. However, Target is attractively priced at the $103 level for dip buyers.

The post Target recovers from its 3-year low with key consumer trends, quarter results in spotlight appeared first on Invezz


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