Could Unilever Recover Momentum After a Slow Start?

April 22, 2025 05:30 PM BST | By Team Kalkine Media
 Could Unilever Recover Momentum After a Slow Start?
Image source: shutterstock

Highlights

  • Unilever PLC (ULVR) reported first‑quarter sales slightly below prior comparisons

  • Growth in India and Latin America offset weakness in other markets

  • Actions on innovation, pricing and cost base under close scrutiny by investors

The consumer goods sector features companies that manufacture and market everyday products ranging from foods and beverages to home and personal care items. Unilever PLC (LSE:ULVR) competes globally with a portfolio that includes well‑known brands such as Marmite, Dove and Lipton’s Tea. Recent quarterly figures have drawn attention to the company’s ability to navigate a challenging macroeconomic backdrop.

Unilever’s Q1 Performance

In its latest trading update, Unilever PLC (LSE:ULVR) recorded organic sales growth that fell slightly below consensus expectations. Volume and price contributions were both impacted by a sluggish start to the year, driven by softer consumer spending in developed markets. The company reported growth in line with its internal guidelines, though the pace trailed behind peer group averages in certain regions.

Emerging Market Dynamics

Emerging economies played a key role in supporting overall revenue trends. Unilever noted stronger intake in India, helped by easing food‑inflation trends and increased consumer confidence. Latin America also delivered solid contribution as currency stability and promotional programmes underpinned sales. Meanwhile, markets such as China and Indonesia remained in a reset phase, with management emphasising a pathway to rebuild momentum through targeted marketing and distribution enhancements.

Innovation and Pricing Strategies

Product innovation and adjusted pricing formed a central part of Unilever’s response to shifting demand. The rollout of new variants across skincare and home‑care ranges, combined with select price increases, aimed to bolster brand appeal and margin resilience. Promotional activity was calibrated to support core brands without undermining perceived value, reflecting a balance between volume recovery and profitability preservation.

Margin Trends

Cost pressures—stemming from commodity and logistical inputs—continued to influence margin outcomes. Unilever reported a modest narrowing of operating margins compared to the previous year’s elevated levels. Management highlighted ongoing savings initiatives, including factory efficiency programmes and streamlined supply‑chain operations, designed to restore margin progression in the second half of the year.

Share Buyback and Restructuring

Unilever’s €1.5 billion share repurchase plan remains in execution, with a significant portion already completed. The company also continues to advance its separation of the ice‑cream business and deliver workforce reductions aligned with strategic restructuring. These measures aim to simplify the corporate structure and reallocate resources to high‑growth areas, reinforcing the cost‑base optimisation trajectory.


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