WePlay × Heo Đen Cross-Border Collaboration Launches, Revolutionizing Social Trends Through Humor and Creativity

May 20, 2025 12:00 PM AEST | By Cision

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WePlay × Heo Đen Cross-Border Collaboration Launches, Revolutionizing Social Trends Through Humor and Creativity — Image source: Kalkine Media

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HANOI, Vietnam, May 20, 2025 /PRNewswire/ -- When Vietnam's phenomenal animation sensation meets global social entertainment trends, a creative and joyful collision is about to unfold! Leading global social entertainment platform WePlay has announced its collaboration with Vietnam's viral animation IP Heo Đen (Black Pig), launching the "Summer Party" themed crossover event. This partnership deeply integrates Heo Đen's signature satirical humor with WePlay's social entertainment DNA, creating a borderless social carnival for global youth through user-generated content and interactive social gaming.

Photo from the Event

Heo Đen has become the "spiritual voice" of Vietnam's younger generation through its sharp deconstruction of social phenomena and localized storytelling. Its YouTube channel boasts over 1 million views per episode, while its over 710,000 Facebook followers validate its status as "social currency among Gen-Z." This collaboration not only reflects WePlay's recognition of its content value, but also demonstrates WePlay's strategic commitment to regional market development and multicultural connections. With aligned visions in youth-oriented narratives, creative content production, and local cultural exploration, the injection of Heo Đen's "satirical DNA" into WePlay's social scenarios promises cross-dimensional chemical reactions.

The WePlay × Heo Đen campaign offers users an all-round entertainment experience. In-app IP-themed activities include exclusive perks:

Custom emojis featuring the Heo Đen Alliance, adding humor to online interactions.
Recharge discounts and VIP membership benefits, delivering both fun and tangible rewards.
Limited-edition virtual gifts, designed as unique symbols of interactive expression.

The collaboration also features a comic creation contest where participants can craft short, imaginative comics starring Heo Đen characters and WePlay's mascot, Wezai. From hilarious antics and heartwarming tales to suspenseful adventures or pop culture parodies, the contest empowers creators to showcase their talents while deepening the fusion of WePlay and Heo Đen's brands. This initiative not only celebrates creativity but also amplifies the charm of cross-cultural synergy.

About WePlay

Owned by Singapore-based Wejoy, WePlay is a next-generation global social entertainment platform integrating gaming and interactive features. Guided by its mission to "Bring joy and friends to young people around the world"and its vision to "Bring people together through games, lead the trend of global online social entertainment." WePlay is committed to co-creating an innovative, dynamic gaming-social ecosystem with its users. Moving forward, WePlay will expand partnerships with top global IPs, fostering cultural exchanges to build a social landscape that resonates with young generations worldwide.

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