Business Wire India - This is the second of four Royal Stag Boombox original music tracks to be released across platforms.
- Viacom18 brings its expertise in concept development and brand solutions to the table for this ground-breaking collaboration.
Royal Stag Boombox, in collaboration with Viacom18, is all set to bring a completely new genre of music where the melody of Bollywood meets the gully of hip hop creating the original sound of generation large. Music evokes emotions in people across generations, making it a significant passion pillar for Seagram’s Royal Stag. In this modern era, younger audience is more inclined towards exploring exciting new forms of music. Celebrating the spirit of ‘Living it Large’ and having enthralled thousands of music lovers in Manipal, Bhubaneshwar, Pune, Indore & Dehradun with its unique on-ground experiences, Royal Stag Boombox enters its next phase with the launch of 4 original music tracks. The second such original music track to be released is a unique collaboration between the dynamic duo of Bollywood singer, Nikhita Gandhi and rapper Bali.
The new song
'Hoodie' is a quirky mix of Bollywood and Hip-Hop, complete with a fun music video featuring the two artists. It’s a light-hearted song that depicts a friendly banter between the artists in a unique musical style that resonates with today’s youth.
It’s the second of four original Melody x Hip Hop music tracks to be released across platforms, as part of Royal Stag Boombox’s unique, Phygital format.
Speaking about the release of the song, rapper Bali said, “It’s an exciting time for Hip Hop in India. It feels great to see that Royal Stag Boombox is not only celebrating this music form but curating a unique blend of Hip Hop and Melody that will surely resonate with music lovers across India. I had a lot of fun making ‘Hoodie’ with Nikita Gandhi.” Nikita Gandhi added, “As a musician, I love the idea of creating something new and transcending known boundaries. The idea of creating a new genre of music, a beautiful combination of Bollywood & Hip Hop with Royal Stag Boombox, got me excited instantaneously. My new song ‘Hoodie’ with Bali is such a tasty anthem and I’m sure it’s going to rage amongst the youth!” Contemporary genres such as hip-hop are becoming increasingly popular, while Bollywood melodies remain integral to the youth’s cultural milieu. Royal Stag Boombox intends to stir the imagination of this generation, blending music they have inherited - Bollywood scores, with the genre that speaks to them, Hip Hop. The second song, Hoodie is now live on Royal Stag Live It Large YouTube channel and all major audio streaming platforms.
Tune into ‘Hoodie’ on Royal Stag Live It Large YouTube Channel: https://www.youtube.com/watch?v=Va_fztS2hcA
"Kalkine Media dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud
exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute
irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla
pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia
deserunt mollit anim id est laborum."
Section 1.10.32 of "de Finibus Bonorum et Malorum", written by Cicero
in 45 BC
"Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium
do Kalkine que laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore
veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam
voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur
magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est,
qui do Kalkine Media quia dolor sit amet, consectetur, adipisci velit, sed quia non
numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat
voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis
suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum
iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur,
vel illum qui do Kalkine eum fugiat quo voluptas nulla pariatur?"
1914 translation by H. Rackham
"But I must explain to you how all this mistaken idea of denouncing pleasure and
praising pain was born and I will give you a complete account of the system, and
expound the actual teachings of the great explorer of the truth, the master-builder
of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it
is pleasure, but because those who do not know how to pursue pleasure rationally
encounter consequences that are extremely painful. Nor again is there anyone who
loves or pursues or desires to obtain pain of itself, because it is pain, but
because occasionally circumstances occur in which toil and pain can procure him some
great pleasure. To take a trivial example, which of us ever undertakes laborious
physical exercise, except to obtain some advantage from it? But who has any right to
find fault with a man who chooses to enjoy a pleasure that has no annoying
consequences, or one who avoids a pain that produces no resultant pleasure?"
1914 translation by H. Rackham
"But I must explain to you how all this mistaken idea of denouncing pleasure and
praising pain was born and I will give you a complete account of the system, and
expound the actual teachings of the great explorer of the truth, the master-builder
of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it
is pleasure, but because those who do not know how to pursue pleasure rationally
encounter consequences that are extremely painful. Nor again is there anyone who
loves or pursues or desires to obtain pain of itself, because it is pain, but
because occasionally circumstances occur in which toil and pain can procure him some
great pleasure. To take a trivial example, which of us ever undertakes laborious
physical exercise, except to obtain some advantage from it? But who has any right to
find fault with a man who chooses to enjoy a pleasure that has no annoying
consequences, or one who avoids a pain that produces no resultant pleasure?"