Royal Stag Boombox in Partnership with Viacom18 Unveils Their Third Original Song Mohabbat with a Unique Collaboration of Melody X Hip Hop Between Amit Trivedi and SlowCheeta

August 18, 2023 04:29 AM PDT | By Businesswire India
Follow us on Google News: https://kalkinemedia.com/resources/assets/public/images/google-news.webp
 Royal Stag Boombox in Partnership with Viacom18 Unveils Their Third Original Song Mohabbat with a Unique Collaboration of Melody X Hip Hop Between Amit Trivedi and SlowCheeta
Image source: Businesswire India
Business Wire India

  • This is the third of four Royal Stag Boombox original music tracks to be released across platforms
  • Viacom18 brings its expertise in concept development and brand solutions to the table for this ground-breaking collaboration

Royal Stag Boombox, in collaboration with Viacom18, is all set to bring a completely new genre of music where the melody of Bollywood meets the gully of hip hop creating the original sound of generation large. Music evokes emotions in people across generations, making it a significant passion pillar for Seagram’s Royal Stag. In this modern era, the younger audience is more inclined towards exploring exciting new forms of music. Celebrating the spirit of ‘Living it Large’ and having enthralled thousands of music lovers in Manipal, Bhubaneshwar, Pune, Indore & Dehradun with its unique on-ground experiences, Royal Stag Boombox enters its next phase with the launch of 4 original music tracks. The third original music track to be released is a unique collaboration between music maestro, Amit Trivedi and the spunky rapper SlowCheeta.
 
The new song ‘Mohabbat’ reinforces our belief in the most powerful emotion ever known to us - LOVE. Amit Trivedi plays the love guru (philosopher) and coaxes a nervous fresher, SlowCheeta, to express his love freely. This song is a perfect blend of Desi melody and Hip-Hop beats and showcases the different phases of falling in love.
 
It’s the third original song under the series of Melody x Hip Hop music tracks to be released across platforms, as part of Royal Stag Boombox’s unique, phygital format.
 
Rapper SlowCheeta shared, “Royal Stag Boombox is an incredible platform where artists like us can come together to collaborate and express ourselves. The opportunity to work with an icon like Amit Trivedi and create something as special as this track is priceless. I am going to cherish this for a long time.”
 
Music composer and singer Amit Trivedi added, “I had a lot of fun making Mohabbat with SlowCheeta. It’s a lovely song that captures the entertaining vibe of Bollywood music combined with the energy of rap. Royal Stag Boombox is doing a great job bringing such fresh new sounds to the audience.”
 
Music is a significant passion pillar for Seagram’s Royal Stag and today’s youth tilt towards exploring exciting new forms of music. Contemporary genres such as hip-hop are becoming increasingly popular, while Bollywood melodies remain integral to the youth’s cultural milieu. Royal Stag Boombox intends to stir the imagination of this generation, blending music they have inherited - Bollywood scores, with the genre that speaks to them, Hip Hop. The third song, Mohabbat is live on YouTube, social and major audio platforms.
 
Tune into ‘Mohabbat’ on Royal Stag Live It Large YouTube Channel: https://youtu.be/uNw7z9wBBBk

"Kalkine Media dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum."

Section 1.10.32 of "de Finibus Bonorum et Malorum", written by Cicero in 45 BC

"Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium do Kalkine que laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui do Kalkine Media quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui do Kalkine eum fugiat quo voluptas nulla pariatur?"

1914 translation by H. Rackham

"But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?"

1914 translation by H. Rackham

"But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?"

To keep reading, please log in to your account, create a free account, or simply fill out the form below.

Send OTP Resend OTP in 30s
Verify OTP

Disclaimer

The content, including but not limited to any articles, news, quotes, information, data, text, reports, ratings, opinions, images, photos, graphics, graphs, charts, animations and video (Content) is a service of Kalkine Media LLC (Kalkine Media, we or us) and is available for personal and non-commercial use only. The principal purpose of the Content is to educate and inform. The Content does not contain or imply any recommendation or opinion intended to influence your financial decisions and must not be relied upon by you as such. Some of the Content on this website may be sponsored/non-sponsored, as applicable, but is NOT a solicitation or recommendation to buy, sell or hold the stocks of the company(s) or engage in any investment activity under discussion. Kalkine Media is neither licensed nor qualified to provide investment advice through this platform. Users should make their own enquiries about any investments and Kalkine Media strongly suggests the users to seek advice from a financial adviser, stockbroker or other professional (including taxation and legal advice), as necessary. Kalkine Media hereby disclaims any and all the liabilities to any user for any direct, indirect, implied, punitive, special, incidental or other consequential damages arising from any use of the Content on this website, which is provided without warranties. The views expressed in the Content by the guests, if any, are their own and do not necessarily represent the views or opinions of Kalkine Media. Some of the images/music that may be used on this website are copyright to their respective owner(s). Kalkine Media does not claim ownership of any of the pictures/music displayed/used on this website unless stated otherwise. The images/music that may be used on this website are taken from various sources on the internet, including paid subscriptions or are believed to be in public domain. We have used reasonable efforts to accredit the source (public domain/CC0 status) to where it was found and indicated it, as necessary.

Recent Articles

Investing Tips

Previous Next