SuperFreeze Appoints Troy Shortell as Co-CEO to Lead Operations and Drive Innovation Across Asia

SuperFreeze, an operator, developer, and owner of advanced cold storage facilities in Asia, is pleased to announce the appointment of Troy Shortell as Co-CEO. Troy, who has served as Managing Director for Operations at SuperFreeze for the past three years, will now oversee all existing and future facilities across the region, bringing his extensive expertise to elevate the company’s operational excellence and growth strategy.  

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SuperFreeze Appoints Troy Shortell as Co-CEO (Photo: Business Wire)

With over 30 years of experience in the cold storage and logistics industry, Troy has held leadership roles at global firms DHL, CEVA, and Havi Logistics. He also previously led the Supply Chain Advisory practice in Asia at CBRE. His appointment to Co-CEO marks a significant milestone for SuperFreeze as it expands its footprint and reinforces its commitment to innovation and sustainability in cold chain solutions.  

A key highlight of Troy’s tenure at SuperFreeze has been his instrumental role in opening the company’s first facility outside South Korea, located in Tuas, Singapore. SF Tuas is a large-scale automated freezer that achieves a remarkable 93% capacity fill rate with perfect inventory accuracy and high velocity throughput. Its industry leading storage density was achieved by leveraging advanced fluid dynamics analysis in the design phase. This facility exemplifies SuperFreeze’s ability to meet the growing demand for flexible, ultra-cold, and frozen storage solutions tailored to customer supply chains.  

Daniel Yun, Chairman of SuperFreeze, commented, “We are delighted to elevate Troy to the role of Co-CEO. Operations are the backbone of our business, and Troy’s proven track record and deep industry knowledge position him perfectly to lead SuperFreeze to new heights. His vision and expertise will ensure we maintain the highest operational standards while driving growth across Asia.”  

Troy expressed his enthusiasm for the role, stating, “I am honored to take on this leadership position at SuperFreeze. I look forward to building on our success in Korea and Singapore while expanding into other key Asian markets. By harnessing SuperFreeze’s unique strengths in scale, automation, and decarbonization, we will continue to deliver innovative, high-performance solutions that set the standard for the cold storage industry.”  

Under Troy’s leadership, SuperFreeze is poised to accelerate its mission of providing cutting-edge, sustainable cold chain infrastructure, meeting the evolving needs of customers with a focus on efficiency, flexibility, and environmental responsibility.  

About SuperFreeze  

SuperFreeze is a leading operator, developer, and owner of cold storage solutions in Asia, specializing in advanced facilities designed for ultra-cold and frozen storage. With a focus on automation, scale, and decarbonization, SuperFreeze delivers unparalleled capacity and efficiency to support customer supply chains across the region.  

For inquiries, please connect with us: www.superfrz.com  

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