Invigor Group Limited (ASX: IVO) is an investment company focusing on the Information and Communication Technologies sector. The Company invests its expertise and capital to transform innovative technology companies with outstanding management teams into successful international businesses. The company is into the data analytics, gathering insightful critical information from a huge amount of data and then using this information to help a business transform their operation in an innovative and much more efficient way. These strategic insights and recommendations empower businesses to influence future customer strategy and increase long-term profitability successfully.
The company has via an ASX release stated that it’s new and innovative “shopper insight solution” will be trailed in Guangzhou, China at EasyGo convenience stores. EasyGo is one of its kind self-service convenience stores which is using Wechat pay similar to the AmazonGo used in North America.
This technology namely “shopper insight” provides data on the consumers and their consuming habits which in turn provides the retailers and brands the critical information that helps them in identifying their most valued customers and hence maintain a communication channel with them in a much more customized and personalized manner. This critical information helps the retailers in rewarding their loyal customers which also, in turn, ensures the customer’s long-term loyalty with these brands. The process leverages its advanced machine learning algorithms, Shopper Insights & also assesses the impact of marketing, merchandising, merchant acquisition and promotional initiatives, thus making insightful recommendations on how these can be improved and enhanced.
Moreover, the company has stated the past eight months have been very critical from the standpoint of the results achieved from this solution. In the above mentioned period, two major groups in Australia, a major retailer and also a shopping center group have completed their trial of the “shopper insight solution,” both of which are big household names in the region of Australia, with substantial footfalls in their stores and centers.
The company’s CEO Mr. Gary Cohen has said that the alliance with the Winning group and the Wechat pay has strengthened over the period and the stated trial in the china could prove to be defining milestone and can have a huge potential in the Chinese market. As this partnership would provide the company with a stronghold in the heavily populated markets such as China, as China is one of the world’s largest retail market. The shopper solution would prove to be a key component in the Customer loyalty solutions that will most probably be rolled out via the WeChat Pay opportunities which are being currently pursued by the company into the regions of Hong Kong, Singapore, and Japan.
Meanwhile, the share price of the company has fallen by 16.67 percent in the past six months as on 10 December 2018. IVO’s shares traded at $0.004, down by 20% & with a market capitalization of circa $9.95 Million as on 11 December 2018.
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